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Role: Permanent

Reports to: Digital Infrastructure & E-Comm Manager

Digital Retention Specialist

As a Digital Retention Specialist, you will support the technical delivery of our digital retention strategy in our three markets. You will optimize our data driven CRM & loyalty with marketing automation solutions to accompany our consumers throughout their lifecycle with a focus on retention.

Position

Manage automated consumer journeys across email, SMS and other digital channels
Act as the technical owner of the local loyalty application and its backend systems
Coordinate technical improvements with developers, digital agencies and internal stakeholders
Manage CRM and consumer data processes, including data quality, consent management and segmentation
Support the technical setup and execution of digital retention and e-commerce campaigns
Create dashboards and monitor campaign, system and retention performance.
Ensure smooth data flows and integration between CRM, loyalty, e-commerce and marketing automation platforms
Collaborate with Marketing, Sales, IT, Analytics and external partners
Ensure compliance with corporate IT, data-security and local regulatory requirements

Requirements

High school diploma or university degree, preferably in Marketing, Statistics, Mathematics, Computer Science or a related field
Experience in data-driven marketing, CRM, loyalty, consumer engagement or retention
Experience with B2C campaigns, A/B testing and performance reporting ideally through Power BI
Knowledge of leveraging data from CDP, CRM and hands-on experience with at least one E-mail automation tool (Adobe Campaign Classic is advantage)
Familiar with SQL Queries, HTML and CSS is a plus
Strong analytical and problem-solving skills
Fluent in English Czech, Slovak or Hungarian are a plus

Are you ready to join us Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor Assessment tests Interviews Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.