Role Overview

We're growing the Design & Experience team and looking for a Senior Brand & Visual Designer to lead the design execution, visual quality, and continuous improvement of Pure Form's e-commerce and sales-facing touchpoints.

This role focuses on translating brand direction and product positioning into clear, compelling, and conversion-focused shopping experiences across Shopify, Shopee, Lazada, TikTok Shop, and other relevant sales platforms.

You'll remain hands-on in designing high-priority assets, solving complex visual communication challenges, and developing creative executions for key products and campaigns. Alongside your own design work, you'll establish scalable design systems, oversee storefront quality, and guide the execution of a supporting Brand & Visual Designer.

You'll work closely with the Head of Design & Experience, Growth, and Marketing teams to ensure our product listings, storefronts, promotional assets, and campaign visuals are accurate, effective, and consistently maintained. This role combines strong visual craft, commercial awareness, and operational ownership to help Pure Form deliver a cohesive and effective shopping experience as the business grows.

Your day-to-day duties will include:

1. E-commerce Design & Storefront Ownership

Own the visual quality and day-to-day upkeep of Pure Form's e-commerce touchpoints, including Shopify, Shopee, Lazada, TikTok Shop, and other relevant sales platforms.
Remain hands-on in designing and refining priority e-commerce cards, product listings, storefront banners, promotional modules, and campaign assets.
Lead the visual execution of priority SKU redesigns, complex product communication briefs, and high-impact sales initiatives.
Ensure e-commerce visuals and storefront assets are current, accurate, and consistently applied across platforms.
Upload, update, and maintain visual assets on e-commerce platforms as needed, coordinating with Growth on commercial requirements and rollout schedules.
Regularly audit storefronts to identify outdated assets, missing information, incorrect product visuals, inactive promotions, and inconsistencies in design or presentation.
Ensure product launches, new variants, promotions, bundles, and campaign updates are reflected across relevant sales channels on time.
Establish clear standards for storefront maintenance, asset accuracy, and visual consistency.

2. Conversion-Focused Design & Visual Merchandising

Translate product positioning, benefits, key selling points, and approved claims into clear, compelling, and easy-to-understand visual communications.
Personally design and refine complex product listing visuals, infographics, comparison charts, and product detail graphics where strong visual problem-solving is required.
Establish visual hierarchies that prioritize relevant product information and improve readability, particularly on mobile-first shopping platforms.
Develop storefront layouts and visual merchandising approaches that improve product discoverability, category navigation, and campaign visibility.
Create visual assets for bundles, product variants, platform promotions, seasonal campaigns, and other sales initiatives.
Identify opportunities to improve product storytelling, reduce information overload, and communicate product value more effectively.
Balance brand consistency, customer needs, platform requirements, and commercial objectives in design decisions.

3. E-commerce Design Systems & Scalability

Build, refine, and maintain reusable templates for product listing cards, product detail graphics, storefront banners, promotional modules, and campaign assets.
Establish scalable visual systems for product categories, SKU families, product variants, and promotional campaigns.
Define layout rules, typography, information hierarchy, color usage, and asset specifications across e-commerce channels.
Create foundational templates and reference designs that enable consistent, efficient execution across recurring deliverables.
Maintain organized design files, templates, and asset libraries to improve team efficiency and reduce repetitive production work.
Identify opportunities to streamline asset production, adaptation, version control, and rollout workflows.
Ensure design systems can accommodate new SKUs, changing promotional requirements, and additional market needs without compromising quality.
Guide the supporting designer in applying established systems while identifying when a design requires a more considered or bespoke approach.

4. Campaigns, Promotions & Product Launches

Lead the design execution of key e-commerce campaigns, priority product launches, major platform sales events, and seasonal promotions.
Translate approved campaign directions into compelling, platform-ready creative assets.
Personally develop key visuals and complex campaign assets while delegating routine adaptations and supporting deliverables where appropriate.
Work with Growth and Marketing to align creative deliverables with campaign timelines, promotional mechanics, and commercial priorities.
Establish asset requirements and design priorities for launches, campaigns, bundles, and promotional rollouts.
Oversee the preparation and deployment of assets across relevant sales channels to ensure timely and consistent execution.
Conduct final visual and content checks for critical assets before launch, resolving inconsistencies or missing information before deployment.

5. Performance-Led Design Optimization

Work with Growth and Marketing to identify e-commerce and ad assets that may benefit from clearer messaging, stronger visual hierarchy, or improved product communication.
Use available performance insights, customer feedback, and campaign learnings to inform design decisions and identify opportunities for improvement.
Personally tackle high-priority design problems where changes to layout, messaging hierarchy, or product communication may improve the shopping experience.
Develop alternative visual approaches for testing when opportunities for improvement are identified.
Review existing product cards and storefront assets to identify friction points, information overload, and missed opportunities to communicate product value.
Guide the supporting designer in implementing approved design iterations and refinements.
Document design iterations and learnings to establish repeatable best practices across SKUs and sales channels.
Maintain the existing visual system wherever possible, using targeted improvements rather than unnecessary redesigns.

6. Design Oversight & Quality Control

Oversee the design execution of the supporting Brand & Visual Designers, ensuring work aligns with approved direction, established standards, and agreed priorities.
Review selected design outputs and provide actionable feedback on layout, typography, information hierarchy, product communication, and visual consistency.
Conduct quality checks on critical e-commerce assets and storefront updates before and after deployment.
Ensure product claims, prices, offer details, product visuals, and other customer-facing information are accurately reflected in final assets, based on approved source information.
Establish quality standards for production-ready files, asset preparation, platform specifications, and design handoffs.
Identify recurring design issues and provide guidance to improve execution quality and reduce avoidable revisions.
Maintain organized files, proper version control, and documentation for recurring updates and future rollouts.
Balance personal design execution with design reviews, task prioritization, and oversight of the supporting designer.

7. Cross-Functional Collaboration & Workflow Management

Work closely with the Head of Design & Experience to execute approved creative direction and maintain Pure Form's visual standards across sales-facing touchpoints.
Collaborate with Growth and Marketing on product information, campaign requirements, promotional mechanics, and creative priorities.
Coordinate with relevant stakeholders to ensure product claims, prices, offer details, and other customer-facing information are accurately reflected in final assets.
Manage day-to-day design priorities and coordinate the supporting designer's workload against agreed timelines and business requirements.
Identify bottlenecks, conflicting priorities, and missing inputs early, communicating these clearly to the relevant stakeholders.
Improve workflows for design requests, revisions, asset approvals, and e-commerce rollouts.
Provide design feedback, practical guidance, and support for the development of the supporting designer.
Help ensure the team can deliver consistent, high-quality work across multiple SKUs, platforms, and concurrent campaigns.

Qualifications

8+ years of experience in graphic design, brand design, e-commerce design, or a related visual design role.
Strong portfolio showcasing e-commerce design, product listing visuals, storefront assets, promotional creatives, and other sales-facing design work.
Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
Familiarity with Figma for collaborative design, shared files, and reusable templates.
Experience working with Shopify and/or marketplace platforms such as Shopee, Lazada, or TikTok Shop is a strong advantage.
Strong understanding of e-commerce visual merchandising, mobile-first design, product communication, and conversion-focused creative principles.
Exceptional eye for layout, typography, information hierarchy, and visual consistency.
Ability to translate complex product information into clear, compelling, customer-focused visuals.
Experience developing reusable templates, visual systems, and scalable design workflows.
Comfortable adapting assets across multiple formats, platforms, SKUs, and markets while maintaining quality.
Strong organizational skills, attention to detail, file management, version control, and production discipline.
Able to balance hands-on design work, multiple deadlines, design reviews, and workflow responsibilities.
Proactive in identifying workflow improvements, communicating risks, and taking ownership of deliverables.
Comfortable providing design feedback and guiding the execution of other designers.
Collaborative and commercially aware, with an interest in wellness, lifestyle, and consumer brands.

What We're Looking For

A senior designer who remains passionate about making great work, not just reviewing it.
Someone who can independently solve complex visual communication problems and translate product positioning into effective sales-facing design.
A commercially minded designer who understands how visual hierarchy, clarity, and product storytelling contribute to the shopping experience.
Someone who can establish scalable design systems while knowing when a project requires more considered creative execution.
A designer who can balance personal design responsibilities with oversight, feedback, and workload prioritization.
Someone who takes ownership of storefront quality, design consistency, and the continuous improvement of e-commerce assets.
A proactive collaborator who can work effectively with Growth, Marketing, and the wider Design & Experience team.
Someone who can raise the quality of their own work while helping the supporting designer deliver more consistent and effective outputs.

What Success Looks Like

E-commerce storefronts and product listings remain accurate, current, and visually consistent across platforms.
Priority SKU redesigns, key campaign visuals, and complex e-commerce assets demonstrate strong visual craft and clear product communication.
Product visuals communicate key benefits clearly and effectively, particularly on mobile.
New product launches, variants, campaigns, and promotions are rolled out on time with the correct assets.
Reusable design systems reduce repetitive production work and improve consistency across SKUs and sales channels.
Design improvements are informed by available performance data, customer feedback, and commercial priorities.
The supporting designer delivers work that consistently meets established quality standards and agreed timelines.
E-commerce design workflows become more reliable, efficient, and scalable as Pure Form grows.
The senior contributes directly to high-impact creative execution while maintaining oversight of the overall quality of sales-facing design.

Senior Brand & Visual Designer (E-commerce & Sales)