Job Summary

To lead the execution of sales activation strategies. To ensure the Implementation and execution of campaigns and promotions to drive sales and engagement. To lead and manage his assigned Regional Farmers Promotion team in implementing agreed Below the Line activities to achieve short-term and strategic business objectives, in line with the product marketing strategies developed by the Marketing Group. To serve as a lead between farmers and the commercial team.

Responsibilities

Achievement of annual and medium-term quantitative marketing goals like sales, market share, profitability, asset ratios, consumer funnel, etc., in line with agreed local product strategies
Oversee the Implementation, Monitoring & evaluation of agreed Below the line activities
Networking with government & research institutions, academe & key farmer groups & influencers
Motivation, training, coaching and development of all members of the Farmers Promotion team
Contribution to the formulation and execution of the overall business strategy, policies, and guidelines
Contribution to the development of a local corporate culture
Optimization of existing and future new business opportunities
Collaboration with cross-functional teams in defining and implementing technical support programs for end users
Gathering and submission of up-to-date and accurate market information pertaining to market potential, competitive situation & activities, plus other market information as required by the marketing team
Communication to the Farmers Promotion team of new or changes in company policies and procedures
Management of company assets

Minimum Requirements

Preferably BS Agribusiness Management or its equivalent
Philippine agricultural market, Philippine vegetable seed business distribution system
Sales management, Basic Marketing, Financials and Project and budget management
Agri-technologies and services, seed production technology
Demand Chain
Leadership, Communication, Training & Coaching, Supervising, Negotiation and Analytical
Project and Budget Management, Change Management, Networking, Computer literacy
Sales or marketing experience
Project and Budget management, team building
Staff training & development, change management
Networking with government research & academe

Farmer Activation Supervisor