1) Business Development & Lead Generation

Source merchants for POS/EDC/Bharat QR/UPI and identify opportunities for CMS across assigned markets and segments.
Work with mapped branches/RM teams to drive leads, campaigns, and product penetration and ensure smooth handover for implementation.
Generate independent leads via references, market mapping, and networking target priority industries/sectors with tailored propositions.
- Collections: Physical & Electronic Collections, Smart Collect/Virtual Accounts, Payment Gateway, e-NACH, BBPS, Cash, UPI.
- Payments: Physical & Electronic Payments, Dividend mandates, vendor/salary payouts, UPI payouts, Corporate Remittance
- Merchant Acquiring: POS/EDC/Bharat QR with appropriate MDR/subvention constructs.

2) Onboarding, Activation & Portfolio Management

Coordinate with operations/implementation for seamless go-live ensure activation and throughput (TPV/collections).
Build deep client relationships to retain and grow wallets, cross-sell/up-sell adjacent products, and proactively resolve service issues.

3) Enablement, Training & Marketing Support

Train and enable Branch Banking/Relationship teams to sell CMS and Acquiring products effectively.
Conduct system demos for Potential & Existing clients run visibility campaigns and provide marketing collaterals to drive penetration.

4) Risk, Compliance & Governance

Ensure KYC/AML and documentation standards are met maintain AOF accuracy and policy adherence.
Explain chargebacks/fraud risks for all product offering and follow audit/compliance
requirements throughout deal lifecycle.
New acquisitions: POS/QR terminals, CMS mandates
Activation & throughput: TPV, fee realization.
Penetration: Product adoption across mapped branches/segments.
Portfolio health: Retention, cross-sell/up-sell, NPS/CSAT.
Risk & compliance: Zero critical audit findings KYC accuracy.

Product Support Manager_HO & SUPPORT_0733_1288_1005457