Role Overview

PRODUCT LIFE CYCLE MANAGEMENT.

Manages product lifecycle and identifies relevant market, touchpoints, business and customer dynamics (through the use of various data, researches and insighting tools) in the creation of go-to-market plans.

DEVELOPMENT OF BRAND VISION, GROWTH STRATEGY AND ARCHITECTURE.

Develops brand vision, short / long-term growth strategies and architecture, and identifies new ideas, areas for improvement, or alternative solutions.
Ensures sustainable business growth and strengthening of brand equity over time.
Manages commercialization of new solutions for the core business, including post-launch reviews if necessary.

MARKETING / CAMPAIGN PLAN DEVELOPMENT AND EXECUTION.

Executes strategic priorities into operational reality by implementing end-to-end management of marketing campaigns and programs from ideation to execution.
Independently brings new concepts / ideas to completion through responsible experimentation.
Aligns and collaborates with relevant stakeholders to progress plans and achieves desired results. Synthesizes key learnings and determines way forward for program replicability and sustainability.

OVERALL STEWARDSHIP OF BUSINESS PLANNING/INTEGRATION AND P&L.

Executes end-to-end business planning and management for the assigned product (such as marketing, demand/supply chain, financials).
Effectively manages resources and evaluates financial impact of brand plans.
Continuously identifies and pursues opportunities to deliver cost efficiencies / business results and optimizes brand profitability.

Qualifications

Graduate of a Bachelor's degree in Business, Marketing, or any equivalent course.
Must have relevant experience in FMCG industry, preferably within the Beauty and Personal Care category
With at least 5 years of relevant work experience in brand portfolio management, and marketing
Excellent communication skills with a clear, organized, and logical thought process
Demonstrates strong interest and intent to pursue a long-term career in brand/product management
Highly driven, self-motivated, and result-oriented

Assistant Product Manager

Assistant Manager, Product & Commercial Strategy