The Team Head – Personalization and Portfolio Growth is responsible for driving the growth of BPI Cards business by developing and implementing merchant usage tie-ups, loyalty initiatives, and strategic programs. The role ensures that BPI Credit and Debit Cards become the preferred payment option among existing and potential cardholders, while optimizing revenue, enhancing customer engagement, and building long-term loyalty.

Responsibilities

Engages specific behavior segments of BPI Credit Card through negotiation of incentives, offers, and programs that optimize revenue and increase customer engagement
Works closely with Business Analytics to translate research, data insights, and market analysis into effective strategies that expand product penetration and profitability
Manages resources, budget, and personnel by prioritizing initiatives and programs to deliver maximum results
Develops program profitability models to ensure financial trust and sustainability
Stays within budget while achieving business goals
Collaborates with Technology Strategies Section and ISG to plan, develop, and implement programs
Directly manages officers to ensure execution of agreed initiatives

Qualifications

Bachelor's Degree required
Master's Degree preferred
With at least 5 years of experience in Sales and/or Marketing, Campaign Management, or Program/Product Management
Knowledge of credit card business drivers, budget management, and campaign operations
Proficiency in MS Word, MS PowerPoint, MS Excel, and card management systems
Strong leadership and people management skills, strategic and analytical thinking, numeracy, communication and negotiation skills, creativity, initiative, and follow-through
Attributes include self-awareness, adaptability in ambiguity, and ability to drive strategy while delivering business results

TEAM HEAD FOR PERSONALIZATION AND PORTFOLIO GROWTH