google search , paid media , Google Analytics 4 (GA4), attribution modeling , Conversion Rate Optimization (CRO), shopping , Media Mix Modeling (MMM), Advanced Analytics, Predictive Analytics, Programmatic Channels, Google Looker Studio, Youtube, AI Integration, Server-Side Tracking, TikTok, Automated Bidding Strategies, Marketing Technology Integration, PMax, Linkedin, Conversion APIs, Performance Marketing, Meta Ads, Campaign Measurement Frameworks

Paid social advertising

captioning , Cms, WordPress, Canva, digital asset management systems, DaVinci Resolve, content approval tools, TikTok, Adobe Premiere Pro, Final Cut Pro, CapCut, After Effects, cloud-based file storage, motion-graphics software, colour correction, professional captioning and transcription tools, audio cleanup, export skills, Instagram, short-form editing software

Google Analytics, Brandfolder or similar platforms, Amazon Seller tools, TikTok Ads, Product launches, Omni-channel marketing, Influencer UGC and doctor KOL programs, Meta Business Suite, Digital Marketing, Meta Ads

snapchat , Funnel performance, Conversion rates, Meta, Offer testing, Paid media strategy, TikTok, Google, E-commerce metrics, Creative testing, Customer acquisition economics

social video , digital publishing , revenue growth , metadata optimization, audience engagement, content performance analytics, Writing, channel management, community management, Youtube, facebook, Copywriting

Python, Advanced Sql, Adjust, Meta, LLMs, TikTok, Google Ads, AppsFlyer, AI engineering

Reporting Tools, Meta VSLs, Facebook Ads, Northbeam, AI stack in production, Spreadsheets