The Role

We are looking for a Senior Manager of Influencer Marketing to lead and scale our influencer marketing operations, creator partnerships, and campaign execution across our growing client portfolio.

This is a strategic leadership role for someone who thrives in high-growth environments and enjoys building scalable systems, developing high-performing teams, and driving measurable business outcomes through creator marketing.

You will oversee the end-to-end influencer marketing function—from creator sourcing and relationship management to campaign execution, performance optimization, and operational excellence. Working closely with Growth, Creative, Client Services, and Operations, you will ensure our creator programs consistently deliver exceptional results for clients while creating an outstanding experience for our creator community.

Success in this role means building a world-class influencer marketing operation that consistently delivers high-performing campaigns, strengthens creator relationships, improves operational efficiency, and supports Advantage HQ's continued growth.

What You Will Own

Influencer Marketing Strategy

Execute and continuously improve Advantage HQ's influencer marketing strategy
Develop scalable influencer programs across multiple clients and industries
Partner with internal stakeholders to align creator strategies with business objectives
Identify opportunities to improve campaign performance, creator quality, and operational efficiency
Help position Advantage HQ as a leader in performance-driven influencer marketing

Creator Network Management

Grow and maintain a diverse, high-quality global network of creators across key social platforms
Build long-term relationships with creators, talent managers, and agencies
Develop preferred creator rosters aligned with client verticals
Improve creator responsiveness, engagement, and retention
Ensure creators receive an exceptional experience throughout every partnership

Campaign Execution

Oversee the successful execution of influencer campaigns from briefing through completion
Ensure campaigns launch on time, within budget, and meet performance expectations
Collaborate with Creative and Paid Media teams to maximize campaign effectiveness
Scale creator whitelisting initiatives across client accounts
Monitor campaign performance and identify opportunities for continuous optimization

Influencer Operations

Build efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reporting
Improve operational processes through automation, AI tools, and standardized workflows
Ensure operational excellence across multiple concurrent campaigns
Maintain high standards for campaign quality, compliance, and client satisfaction

Team Leadership

Lead, coach, and develop a high-performing influencer marketing team
Establish clear KPIs, performance expectations, and accountability
Mentor team members to improve campaign management, communication, and strategic thinking
Foster a culture of ownership, collaboration, innovation, and continuous improvement
Support hiring, onboarding, and professional development within the team

Performance & Analytics

Track and report key influencer marketing KPIs across campaigns and clients
Analyze creator performance, campaign ROI, engagement metrics, and business outcomes
Use data-driven insights to improve future creator selection and campaign strategies
Present campaign insights and recommendations to internal leadership and clients when needed

Innovation

Stay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practices
Evaluate new technologies that improve creator discovery, campaign management, and reporting
Recommend innovative approaches that strengthen Advantage HQ's competitive advantage in creator marketing
Champion continuous improvement across systems, workflows, and team capabilities

What We Are Looking For

6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing
3+ years of leadership experience managing influencer marketing teams
Proven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platforms
Strong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketing
Experience collaborating with Paid Media, Creative, and Client Success teams
Demonstrated success building scalable operational processes and improving team efficiency
Strong analytical mindset with experience using campaign performance data to drive business decisions
Excellent leadership, communication, project management, and stakeholder management skills
Highly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneously
Strong problem-solving skills with a bias toward execution, accountability, and continuous improvement

Ideal Experience

Experience leading influencer marketing within a high-growth agency or DTC environment
Experience managing hundreds or thousands of creator relationships
Experience using influencer platforms, CRM systems, and AI-powered creator tools
Experience building standardized influencer marketing processes and SOPs
Experience managing globally distributed teams
Experience working in fast-paced, performance-driven organizations
Familiarity with project management tools such as Asana, ClickUp, Monday.com, or similar platforms

You Will Probably Love This Role If...

You enjoy building scalable systems that make teams more efficient
You are passionate about creator marketing and the evolving creator economy
You thrive in fast-paced, high-growth environments
You enjoy leading teams and helping people grow professionally
You are highly organized and love improving processes
You enjoy balancing creativity with data-driven decision-making
You believe exceptional creator relationships drive exceptional business results
You love combining technology, AI, and operational excellence to deliver measurable growth

Senior Manager, Influencer Marketing