Job Description:

Listing Optimization

1. Optimize product titles, bullet points, backend search terms, and product descriptions for maximum visibility and conversion.

2. Manage product imagery requirements and coordinate with design teams to ensure high-quality, on-brand imagery.

3. Monitor and improve listing performance against competitor benchmarks.

4. Oversee new product launches and ensure listings are optimized from day one.

5. Utilize Helium 10 or similar Amazon analytics tools to conduct keyword research, market analysis, and performance analysis.

6. Conduct conversion diagnostics to identify listing, traffic, pricing, content, and other factors affecting conversion rates.

7. Analyze competitor listings, positioning, keyword strategies, and market trends to identify growth opportunities.

Advertising Campaign Management

1. Manage and optimize Amazon PPC campaigns across relevant ad types and targeting strategies.

2. Monitor campaign performance with a strong focus on analytics, profitability, and ROI.

3. Manage advertising budgets effectively and strategically allocate spend based on performance and growth objectives.

4. Establish and maintain clear advertising protocols, campaign structures, optimization processes, and testing frameworks.

5. Continuously test and refine ad strategies, targeting, keywords, bids, placements, and budgets to improve performance.

6. Monitor and manage ACoS and TACoS targets, ensuring advertising activity supports overall account profitability and growth.

7. Provide regular reporting on campaign metrics, performance trends, and actionable recommendations.

Market Analysis & Growth Strategy

1. Conduct ongoing market and competitor analysis to identify opportunities, threats, trends, and areas for growth.

2. Develop and maintain an overall Amazon growth roadmap aligned with sales, profitability, market-share, and advertising objectives.

3. Develop launch roadmaps for new products, including listing preparation, keyword strategy, PPC launch strategy, and post-launch optimization.

4. Use data and performance insights to identify growth opportunities and make informed recommendations across the account.

5. Monitor account-level KPIs and identify opportunities to improve sales, conversion, advertising efficiency, and overall performance.

SOP & Process Development

1. Create, document, and continuously improve SOPs for Amazon listing optimization, PPC management, product launches, reporting, and account operations.

2. Establish standardized ad protocols and optimization processes to ensure consistency and scalability.

3. Identify operational inefficiencies and implement processes to improve account performance and execution velocity.

Account Accountability

1. Take overall accountability for the Amazon account's growth roadmap and performance direction.

2. Establish and monitor ACoS/TACoS targets and ensure strategies and execution remain aligned with those targets.

Qualifications:

1. Expert-level proficiency in both Amazon listing optimization and PPC advertising management.

2. High-level experience managing the day-to-day performance and efficiency of an Amazon account.

3. Proven experience managing Amazon product listings and advertising campaigns across multiple SKUs.

4. Strong knowledge of Amazon's A9 algorithm, Amazon SEO, keyword research, and conversion optimization best practices.

5. Proficiency with Helium 10 or similar Amazon analytics and research tools.

6. Strong experience conducting market analysis, competitor analysis, and conversion diagnostics.

7. Demonstrated ability to improve product performance, sales, advertising efficiency, and overall account growth.

8. Strong understanding of ACoS, TACoS, PPC performance metrics, and Amazon profitability.

9. Experience developing and executing Amazon product launch roadmaps and PPC launch strategies.

10. Experience creating and implementing SOPs, advertising protocols, and scalable account-management processes.

11. Demonstrated ability to develop and execute an overall Amazon growth roadmap.

12. Experience setting, monitoring, and optimizing against ACoS/TACoS targets.

13. Excellent analytical and problem-solving skills, with the ability to translate data into actionable strategies.

14. Strong attention to detail and the ability to manage multiple SKUs, campaigns, and priorities simultaneously.

Benefits:

Health insurance
Paid training
Promotion to permanent employee

Amazon Marketing Specialist | Remote