shopping , display , Facebook Meta Ads, Negative keyword strategies, Keyword Research, Google Ads, Landing page optimization principles and tools, Performance Max, Ad extensions, Search, Bidding strategies, Demand Gen, YouTube campaigns

Shopify, Figma, Slack, SEO, Customer Success, Canva, CRM platforms, Project management tools, Performance marketing ads, Key metrics analytics, Account Management, Business Manager on Meta

google sheets , Excel, Campaign optimisation, Amazon Sponsored Products, Contextual targeting, Keyword optimisation, Keyword Research, DSP Retail Media, Campaign experiments, Negative keywords, Amazon Ads, Dayparting, TikTok Shop Ads, Placement modifiers, Advertising dashboards