Key Responsibilities

Conduct high-volume outbound cold calling campaigns to generate qualified leads and schedule appointments for the sales team.
Execute multi-channel outreach through phone calls, email follow-ups, and LinkedIn messaging to engage prospective clients and decision-makers.
Identify, qualify, and nurture leads based on client-defined criteria before scheduling meetings.
Build rapport with prospects, uncover business needs, and effectively communicate the client's products or services.
Schedule qualified appointments and maintain accurate calendars for the sales team.
Record all outreach activities, prospect interactions, and follow-ups within the CRM system.
Consistently follow up with prospects to maximize conversion rates and maintain an active sales pipeline.
Meet or exceed daily, weekly, and monthly KPIs for outbound calls, appointments booked, and qualified opportunities.
Prepare regular activity and performance reports with actionable insights and recommendations for campaign improvement.

Qualifications

Proven experience working for an Advertising Agency or Advertising Company is required.
Proven experience as a Cold Caller, Appointment Setter, Sales Development Representative (SDR), Business Development Representative (BDR), or Telemarketing Specialist.
Demonstrated success in outbound cold calling, appointment setting, lead qualification, and sales prospecting.
Strong experience conducting email outreach and LinkedIn prospecting as part of integrated outbound campaigns.
Excellent English communication skills with a clear, professional, and confident speaking voice.
Strong objection-handling, negotiation, and relationship-building skills.
Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar systems.
Self-motivated, target-driven, and comfortable making a high volume of outbound calls daily.
Strong organizational skills with the ability to manage multiple leads and follow-up schedules.

Portfolio Requirements (Mandatory)

Applicants must submit a portfolio demonstrating previous outbound sales or appointment-setting campaigns, including:

Case studies of similar cold calling, appointment-setting, or lead generation campaigns.
A summary of the campaign objectives, target audience, and outreach strategy.
Performance statistics, such as:
Number of outbound calls completed
Connection rate
Appointment booking rate
Qualified leads generated
Conversion rate
Sales pipeline value or revenue generated (if applicable)
A brief explanation of the applicant's specific role and contributions to each campaign.

Only candidates who can provide relevant campaign portfolios and measurable performance statistics will be considered.

Cold Calling & Appointment Setting Specialist