Role: Senior Art Director

Location: Lado Sarai, Saket – New Delhi

Company: Mad Men Marketing

About Mad Men Marketing

Mad Men Marketing is a modern creative and digital agency operating at the intersection of creativity, culture, and AI-powered execution.

We build brand ecosystems, campaigns, and high-velocity digital content for leading consumer brands including Dabur, Haldiram's, India Gate, Crax,Vi-John, challenger brands, and emerging creators.

Our creative philosophy blends human creativity with AI acceleration, enabling faster ideation, visual experimentation, and scalable content production.

We are looking for a Senior Art Director who can lead visual thinking while intelligently leveraging AI tools to amplify creative output.

Role Overview

The Senior Art Director is responsible for visual storytelling, campaign design direction, and digital content ecosystems, while also using AI tools to accelerate concept development, visual exploration, and production workflows.

This role sits at the intersection of:

Campaign thinking
Design leadership
AI-enabled creative experimentation

Key Responsibilities

Creative Conceptualization

Translate campaign ideas into powerful visual storytelling
Create moodboards, design territories, and visual worlds
Collaborate with copywriters to develop integrated creative ideas
Rapidly explore multiple visual routes using AI-assisted design tools

Campaign Design Direction

Lead visual execution for campaigns across:
social media
digital ads
films and motion content
brand assets
OOH adaptations
Build distinctive campaign identities that work across platforms

AI-Enabled Creative Development

Use AI tools to accelerate ideation and visualization
Generate concept explorations using Nano Banana, ChatGPT, and prompt-based design workflows
Build visual prototypes, campaign frames, and idea explorations using generative tools
Guide designers on integrating AI into the creative process without compromising design quality

Brand Visual Systems

Create and maintain brand visual systems
Develop design languages including:
typography
layout systems
color systems
visual grids
Ensure consistency across all creative output

High-Velocity Content Design

Lead visual output for high-volume digital content
Guide teams on platform-native design formats
Ensure strong visual quality across fast production cycles

Creative Mentorship

Guide junior designers and art executives
Conduct design reviews and elevate craft standards
Encourage experimentation with AI-assisted workflows

AI & Tools Expertise (Mandatory)

Candidates must demonstrate strong familiarity with AI-enabled creative workflows, including:

Nano Banana (visual concept generation)
ChatGPT for creative ideation and prompting
Prompt engineering for visual and campaign exploration
AI-assisted moodboard and visual prototype generation
AI-assisted creative experimentation

Design tools:

Adobe Photoshop
Adobe Illustrator
Figma
Canva
Understanding of motion tools (After Effects or similar) is a plus

Experience

5–7 years in advertising or creative agencies
Experience handling consumer brands and digital campaigns
Strong portfolio demonstrating:
campaigns
brand storytelling
social media ecosystems
high-quality visual craft

What We Look For

Designers who:

think like creative directors
understand culture and digital platforms
can combine design thinking with AI experimentation
move fast without compromising quality
enjoy building brands, not just posts

Senior Art Director

Art Director & Senior Graphic Designer