google sheets , Excel, CPM, CVR, CTR, Google Ads, Cpc, ROAS, CAC, GA4, Meta Ads

Catalogue Ads, Google Ads, remarketing, Creative Testing, Performance Max, Bid Strategy, Targeting, Attribution and Tracking, budget allocation

Gtm, Sql, Firebase, Excel, negative keywords, cohort CAC LTV modelling, lag-curve analysis, conversion event architecture, value-based bidding, attribution logic, sales-assisted lead-gen funnel, GCLID-based attribution troubleshooting, offline conversion import, GA4, match-type strategy, Quality Score levers, Search P-max campaign structuring, Sheets, Singular

Magento, Shopify, Meta advertising, Attribution tools, Google Ads, Revenue Planning, Performance forecasting, Budget Management, Analytics tools

scriptwriting , Meta Ads Manager, Video creative, Performance marketing, creative strategy, Creative quality standards, Content direction

Shopify, Sql, CPM, Hotjar, CTR, Klaviyo, CAC, Claude, VWO, LTV, Mixpanel, Zapier, Metabase, ChatGPT, Meta Ads Manager, Cpc, ROAS, Microsoft Clarity, GA4, Google Ads Search