display , attribution , paid search , Tableau, Marketing Automation, Google Data Studio, fintech performance marketing, SFDC Salesforce, advanced measurement, Abm, Looker, emerging channels, Crm Systems, demand generation, experimentation frameworks, paid social, multi-channel global acquisition programs

Salesforce Marketing Cloud, Customer Segmentation, personalised engagement, Salesforce Loyalty Cloud, customer and loyalty analytics, omnichannel journeys, customer lifecycle strategies, CRM technologies, lifecycle automation

Marketing Automation, Tableau, Sql, Salesforce Marketing Cloud, Google Analytics, Adobe Campaign, CDP platforms, Iterable, Segment, Braze, Looker, MoEngage