service recovery, Problem-solving, Social Media Care, Customer Engagement

Data Analytics, Optimization frameworks, Performance strategy, Social, Performance media, measurement systems, Biddable activation, Search, Audience strategies, Programmatic, Campaign activation

social media strategy , retention strategies , Meta, Google, Audience targeting, Conversion rate, Bidding, CAC, Customer Retention, Performance optimization, TikTok, Creative testing, Attribution tracking, Marketing analytics tools, Cpa, channel optimization, ROAS, Paid media strategy, Campaign Execution, Programmatic, User acquisition

Superintending Officer's Representative (SO Rep), Procurement, PSSCOC, Contract Administration, Knowledge of Singapore authority processes, Project Planning, Regulatory Requirements, Tendering, Cost Control, Stakeholder Management