Job Summary

The Associate Product Manager for OTC is responsible for the local execution and performance of the APH OTC brand/s, working in close collaboration with partnered principal/s (Global/Regional Brand Team) and internal crossfunctional stakeholders.

The role ensures that the brand strategy is effectively localized, commercially optimized, and executed across OTC channels, pharmacies, modern trade, and key store partnerships. This includes handson responsibility for brand execution, trade programs, and retail partnerships that drive awareness, trial, and sustained growth.

Brand & Marketing Execution (Local)

Execute approved local brand plans, campaigns, and initiatives in line with partnered principal direction
Manage ATL, BTL, digital, and instore executions to ensure strong consumer visibility and impact
Oversee development and rollout of brand materials (POSM, display assets, sales tools, digital content)
Ensure all materials comply with OTC regulatory, medical, and legal standards

Trade, Store & Channel Partnerships

Drive strong local trade and store partnerships to support brand visibility, promotions, and distribution both for brick & mortar store and e-store
Collaborate with Sales and Trade Marketing to:
Develop channelspecific programs (pharmacy, modern trade, ecommerce)
Execute instore activations, displays, promotions, and merchandising plans
Support negotiations and execution of joint store initiatives aligned with brand objectives
Monitor and improve instore execution quality and promotional effectiveness

Internal Cross Functional team

Ensure alignment and cascade of brand direction among key identified internal cross-functional team
Must participate in monthly company monthly and annual sales planning and forecasting including performance metrics tracking
Help drive alignment between brand objectives and commercial execution (KAM)

Market, Consumer & Performance Analysis

Track and analyze sales performance, market share, competitiveness, and campaign ROI
Monitor competitor activity within the OTC category
Leverage insights to recommend optimizations to brand, trade, and store programs
Prepare performance reports for internal stakeholders and partnered principal

Budget, Compliance & Administration

Responsible for managing A&P aligned with APH and partnered principal timeframe
Support marketing budget planning, monitoring, and spend optimization
Manage vendors, agencies, purchase requests, and timelines
Ensure timely submission and approval of materials through internal compliance processes

Global–Local Brand Alignment (Liaison)

Act as the primary local marketing contact for partnered principal for the brand
Implement the global/regional brand strategy and annual brand plan at the local market level
Translate global brand platforms into locally relevant marketing, trade, and communication plans
Ensure strict brand consistency, messaging alignment, and equity protection across all channels
Provide timely market feedback, performance updates and submission of monthly report KPI, and local insights to partnered principal

Qualifications & Experience

Bachelor's degree in Marketing, Business, Pharmacy, or related field
2–4 years of experience in Brand Management, OTC, FMCG, consumer healthcare, or dermocosmetics
Experience working with regional/global brand teams is an advantage
Exposure to pharmacy, modern trade, or retailer partnerships
Familiarity with OTC regulatory environments preferred

Skills & Competencies

Strong executional and project management skills
Able to manage global brand alignment with local market realities
Commercial and tradefocused mindset
Strong stakeholder and partner management skills
Analytical, detailoriented, and resultsdriven
Effective communicator across functions and cultures

Associate Product Manager OTC Products