This is a remote position.

Grow your career with Australia's largest training resources provider

Work from the comfort of your own home – remove for hybrid or office-based roles
Be part of a dynamic & successful team
Great career progression in a rapidly expanding company
Enjoy the convenience of Australian hours – no night shift and weekend work

ABOUT US

Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

We are looking for a performance-focused Digital Ads & CRO Specialist to manage paid advertising campaigns and drive continuous conversion optimisation across our websites and landing pages. You will also support the broader marketing team through data analysis and actionable insights across channels.

You will be responsible for:

Managing Google and Microsoft Ads
Improving website and landing page conversions through testing
Building dashboards and reports that drive decisions across the team

You'll report to the Head of Marketing and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams.

This role is structured for approximately 3 days of Ads + CRO, and 2 days of Analytics, Competitor Tracking, and Campaign Support, ensuring a full and meaningful 5-day work week

YOUR RESPONSIBILITIES

Digital Advertising

Plan, build, and manage ad campaigns on Google and Microsoft Ads
Conduct targeting, keyword research, bidding, and audience segmentation
Write and test ad copy; brief creatives to designers
Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
Report weekly performance metrics and suggest improvements
Stay updated on platform changes and advertising trends

Conversion Rate Optimisation (CRO)

Track and improve landing page and funnel conversion performance
Identify friction points using tools like GA4, VWO, or Microsoft Clarity
Plan and run A/B tests on landing pages, CTAs, forms, and layouts
Collaborate with the Web Dev and UX team on implementation
Document results and present actionable insights

Analytics & Marketing Insights

Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
Analyse trends across ads, email, SEO, and social campaigns
Investigate performance drops or anomalies and surface insights
Work with CRM/Data team to track lead sources and quality
Recommend tracking improvements in GA4, UTM usage, and event tagging

(Optional) Campaign & Competitor Intelligence

Monitor competitor advertising trends, offers, keywords, and creative
Share monthly insight snapshots with marketing and product teams
Track VET sector market trends that may inform campaign strategy

ESSENTIAL – you must possess these skills:

3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
Strong analytical skills and performance tracking mindset
Experience running A/B tests using VWO and identifying CRO opportunities
Familiarity with GA4, Google Tag Manager, and UTM tracking
Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
Excellent attention to detail, written English, and QA ability
Experience collaborating with design, content, and dev teams

DESIRABLE – bonus if you have experience with:

Experience with LinkedIn Ads and B2B targeting
Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
Google Ads certification
Familiarity with WordPress or landing page builders
Knowledge of SEO principles or email performance analysis
Experience with CRM tools like ActiveCampaign

KPI – your performance will be based on targets for:

Digital Ads

CTR (Click-Through Rate)
CPA (Cost Per Acquisition)
CPL (Cost Per Lead)
ROAS (Return on Ad Spend)
Conversion Volume from Paid Channels
Ad Quality Scores

Conversion Rate Optimisation

Landing Page Conversion Rate
Funnel improvements & test impact
Bounce rate reduction
Time-on-page/session improvements
A/B test frequency and documentation quality

Analytics & Insights

Dashboard accuracy and consistency
Insights generated and adopted by the team
Anomaly detection and action response time
Reporting completeness and clarity

When you apply, please make sure to include:

References
Portfolio of sample work

Benefits

WHAT'S IN IT FOR YOU

Work less! Enjoy a 7.5-hour workday instead of 8
Enjoy more vacation leave! Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter
Get paid to learn! We provide up to 10 days per year for educational/vocational leave
Subsidies for gym membership, internet and vaccination
Work from home
Flexible start and end times between 6-7 AM and 3-5 PM
No night shifts & weekend work
Fast career growth & development with our internal promotion
PHP 100,000 medical coverage of 2 dependents
Virtual games and events

Digital Ads and CRO Specialist