Summary of Position

The Amazon Book Marketing Specialist will develop and execute marketing strategies to increase the visibility, discoverability, ranking, traffic, and sales of books across Amazon and other relevant platforms. The role will manage and optimise Amazon book listings, conduct keyword, competitor, audience, and market research, manage Amazon advertising campaigns, track performance, and recommend strategies to improve sales. In addition to marketing existing titles, the specialist will research hot, relevant, and commercially viable topics for potential new book titles and support new book development and launches.

Primary Responsibilities

• Develop and execute book marketing strategies across Amazon and other relevant platforms.

• Optimise Amazon book listings, including keywords, categories, descriptions, and discoverability factors.

• Manage and optimise Amazon Ads / AMS campaigns.

• Improve book visibility, ranking, traffic, and conversions.

• Conduct keyword, competitor, audience, and market research.

• Monitor and analyse book sales and advertising performance.

• Provide regular performance reports and recommendations.

• Identify new promotional opportunities and marketing strategies.

• Research trending, high-interest, and commercially viable topics for potential new book titles.

• Research reader demand, competing titles, market trends, and opportunities for new books.

• Provide recommendations on potential topics, niches, titles, positioning, and target audiences for future books.

• Support the development, launch, and promotion of new book titles.

• Develop strategies to promote books across multiple formats.

• Explore marketing opportunities beyond Amazon, including other platforms, channels, partnerships, and promotional strategies.

• Assist with book reviews, ratings, and other activities that support visibility and credibility.

• Continuously test and recommend new approaches to improve awareness, rankings, conversions, and sales.

Potential Additional Responsibilities

• Assist with new book concept and topic research.

• Support book launch campaigns.

• Research emerging platforms and promotional opportunities.

• Analyse competitor activity and identify gaps in the market.

• Assist with marketing campaigns across additional digital channels.

• Recommend new strategies for existing and future book titles.

• Support additional book marketing and research projects as required.

Work Experience Required

• Proven experience in Amazon book marketing.

• Experience working with Amazon KDP.

• Experience managing Amazon Ads / AMS campaigns.

• Strong understanding of Amazon SEO, keywords, categories, and rankings.

• Experience optimising Amazon book listings.

• Experience conducting keyword, competitor, audience, and market research.

• Experience analysing sales and advertising data.

• Experience developing and implementing marketing strategies.

• Experience promoting books across multiple formats is preferred.

• Experience identifying market trends or researching potential content/book topics is highly desirable.

Technology / Systems Experience

• Amazon KDP

• Amazon Ads / AMS

• Amazon book listing management tools

• Keyword and competitor research tools

• Analytics and reporting tools

• Other relevant digital marketing platforms

Qualifications & Skills

• Strong understanding of Amazon book marketing and digital marketing.

• Strong analytical and research skills.

• Ability to identify trends and commercial opportunities.

• Ability to turn research and data into actionable recommendations.

• Strong written and verbal communication skills.

• Ability to work independently and proactively.

• Self-starter who can identify and implement new ideas.

• Strong attention to detail and organisation.

Nice to Have

• Experience marketing multiple book formats.

• Experience supporting book launches.

• Experience with social media marketing.

• Experience with marketing channels outside Amazon.

• Experience identifying topics for new books or other content products.

• Experience developing strategies to improve book visibility, rankings, conversions, and sales.