Job Title: Video Editor
Time Zone: UK
Hours: Full-time (40 hours per week)

Our client is looking for a Video Editor to produce UGC-style performance ads for Meta and TikTok, as well as AI cartoon-style ads. Currently, the team produces 100 ads per month, and this role aims to increase video output while maintaining high-quality direct-response content.

You will be responsible for taking scripts, raw footage, UGC recordings, and brand assets to produce high-performing direct-response ads.

Key Responsibilities

Produce UGC-style and AI cartoon-style ads using scripts, raw footage, influencer recordings, and B-roll.
Execute all three primary editing formats:

- Direct-to-Camera Ads: person speaking directly to camera, fast-paced cuts, supporting B-roll, native TikTok/Meta UGC feel.

- Voiceover + B-Roll Ads: VO narration, syncing voiceovers with B-roll, performance-driven style.

- Hybrid: talking head + B-roll overlays, punch-ins, captions, overlay text, clean modern direct-response look.

Edit direct-to-camera testimonials and enhance them with B-roll overlays.
Implement direct-response best practices: strong hooks, pacing, retention elements, and multiple variation outputs.
Collaborate closely with the founders to align on scripts and creative direction.
Produce multiple performance-driven variations based on hooks, angles, and formats.
Transform raw UGC/influencer footage into polished, high-performing Meta/TikTok ads.
Create high-retention captioning, dynamic text, punch-ins, zooms, and other retention-focused elements.
Deliver fast turnarounds and produce variations quickly in a performance-driven environment.

Requirements

Must be able to produce both AI cartoon-style ads and UGC-style ads to a high-performance standard (portfolio/sample required).
Strong experience using AI-powered editing tools for captions, voiceovers, and AI-assisted video creation.
Proven ability to create AI cartoon-style performance ads and direct-response UGC ads (portfolio required for both formats).
Strong understanding of direct-response ad principles (hooks, pacing, retention, and performance-focused editing).
Ability to work in a fast-paced, high-output environment, producing multiple ad variations quickly.
Experience editing for Meta and TikTok paid social ads.
Strong skills in dynamic editing techniques (captions, punch-ins, zooms, overlays, retention effects).

Tools / Platforms

AI video editing tools (AI-assisted ads, captions, and voiceovers)
B-roll sourcing tools
Meta Ads Library-style creatives
TikTok ad creative ecosystem / reference ads

AI Video Editor