Strategic Marketing and Planning

Develop and implement an integrated 360 Marketing strategy, covering traditional, digital, and experiential marketing channels.
Drive overall brand positioning, communication, and visibility across all platforms.
Ensure marketing strategies are data-driven, performance-focused, and aligned with sales objectives.
Collaborate with executive leadership to establish annual marketing goals, budgets, and performance indicators.

Performance Marketing / Marketing-Driven Sales

Design and lead performance marketing initiatives aimed at generating qualified leads and measurable ROI.
Partner with the Sales Department to strengthen marketing-driven sales pipelines, integrating marketing insights into conversion strategies.
Evaluate and optimize campaigns based on analytics, conversion metrics, and revenue outcomes, ensuring successful target sales achievement of the department.
Utilize customer insights, market trends, and digital analytics to refine promotional and sales strategies.

Digital Media and Social Platforms

Oversee the company's digital presence across all platforms, including websites, social media, content marketing, and paid media.
Drive engagement and growth through innovative campaigns on Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
Ensure brand consistency across digital channels while leveraging performance data to optimize content and ad spend.
Manage relationships with digital agencies, media partners, and influencers to enhance online reach and brand authority.

Market Development

Collaborate with the VP for Sales and other departments to align marketing initiatives with overall business growth objectives.
Identify and develop new market opportunities, partnerships, and customer segments.
Support the expansion into alternative and non-traditional channels through targeted marketing campaigns.
Use market intelligence to forecast trends, assess risks, and propose strategies for sustained competitive advantage.

Brand and Communications Management

Oversee brand messaging, corporate communications, and public relations to maintain a strong, positive company image.
Lead the development of creative materials, marketing collateral, and promotional content.
Ensure consistent brand storytelling across internal and external communications.

Leadership and Team Development

Lead, inspire, and mentor the marketing team to achieve strategic objectives and foster a culture of creativity and accountability.
Develop team capabilities through continuous training, innovation workshops, and performance management.
Promote collaboration across departments, ensuring seamless coordination between marketing, sales, finance, and product development.

Data Analytics and Reporting

Establish marketing performance dashboards and reporting tools to track KPIs and ROI across campaigns.
Present marketing performance insights and recommendations to senior management.
Continuously assess market conditions, competitive landscape, and customer preferences to guide marketing direction.

AVP for Marketing