Role Summary:

Our client, a higher learning institution, is in need of a Chief Commercial (Sales) & Marketing Officer.

The Chief Commercial and Marketing Officer (CCMO) will lead the commercial strategy for the school, driving growth across all revenue streams including student enrollment, and executive education programs. The CCMO will work closely with the President and other members of the executive team to ensure the school's market positioning, brand strength, and financial health are aligned with its strategic goals. This role demands a visionary leader with a deep understanding of the education sector, particularly within management education, and the ability to execute effective sales, marketing, and business development strategies.

KEY RESPONSIBILITIES

1. Commercial Strategy Development

• Develop and implement a comprehensive commercial strategy that aligns with the Institute's long-term goals.

• Identify new market opportunities and develop innovative approaches to increase enrollment and program offerings.

• Lead market research efforts to identify trends, customer needs, and competitive dynamics.

2. Recruitment and Enrollment Management

• Oversee the entire student recruitment function.

• Set and monitor targets for enrollment and program participation, ensuring targets are met or exceeded.

• Develop and manage the pipeline of prospective students and clients.

3. Marketing and Brand Management

• Lead the marketing team to build and enhance the Institute's brand, both locally and internationally.

• Design and implement marketing campaigns to promote the Institute's programs, faculty, students and achievements.

• Oversee digital marketing initiatives, content marketing, and social media strategies.

4. Financial and Operational Management

• Collaborate with the CFOO to develop and manage the budget, ensuring cost effectiveness and ROI.

• Monitor financial performance against strategic objectives and adjust strategies as needed.

• Report on commercial revenue-generating activities and progress to the executive team and the President.

5. Team Leadership and Development

• Collaborate with the CPO in building a high performing team.

• Lead a performance driven commercial team, including sales, marketing, and business development professionals.

• Foster a collaborative and results-driven culture within the team.

• Identify and address training and development needs to enhance team performance.

QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, or a related field; MBA or equivalent advanced degree required.

• Minimum of 10 years of experience in a senior commercial role, ideally within the education sector or a related industry.

• Proven track record of driving revenue growth and managing complex sales and marketing functions.

• Strong leadership skills with the ability to inspire and motivate teams.

• Excellent communication, negotiation, and relationship-building skills.

• Strategic thinker with a strong understanding of market dynamics and customer behavior.

• Experience in digital marketing, brand management, and partnership development.

PREFERRED EXPERIENCE

• Experience in the management education industry, with a deep understanding of the unique challenges and opportunities.

• International experience and a global perspective on business education.

• Strong network within the corporate and academic sectors.

Chief Commercial & Marketing Officer