Business Development & Growth Executive

The role is initially focused on the Philippine market, with potential to expand into a broader Southeast Asian business development role. It is a hands-on position covering market research, lead generation, outbound sales, appointment setting, CRM management, email campaigns, and AI-powered sales tools.

The ideal candidate is commercially minded, proactive, comfortable speaking with senior decision-makers, and disciplined with follow-ups.

Key Responsibilities

Market Research & Growth Strategy: Identify priority industries, market segments, and target accounts. Research companies, decision-makers, ownership structures, growth plans, brand activity, and business transformation opportunities. Monitor market developments such as funding activity, expansion plans, leadership changes, new launches, mergers, and acquisitions to identify potential opportunities.
Lead Generation & Database Management: Build, maintain, and grow a high-quality database of target companies and senior contacts, including CEOs, CMOs, Heads of Marketing, Brand Directors, Business Unit Heads, Founders, and other key decision-makers. Segment prospects based on sector, priority, opportunity type, company size, potential needs, and level of engagement.
Outbound Business Development: Conduct outbound prospecting through cold calls, email, LinkedIn, networking, and other relevant channels. Initiate conversations with potential clients, understand their business, brand, marketing, or customer experience needs, qualify opportunities, and maintain consistent follow-up.
Email Marketing & Campaign Support: Support targeted email campaigns and tailor outreach based on industry, business challenges, company type, and seniority of contacts. Track campaign performance and recommend improvements to messaging, targeting, and follow-up.
Appointment Setting: Schedule qualified discovery meetings for senior business leaders. Prepare prospect briefing notes covering company background, key contacts, market context, potential business challenges, and previous outreach. Coordinate calendars and ensure proper follow-through before and after meetings.
Pipeline Progression: Maintain consistent follow-up with prospects after calls, emails, meetings, and marketing activities. Support the movement of opportunities from initial contact through meetings, proposals, and potential project conversion, ensuring warm leads are properly nurtured.
CRM & Sales Operations: Maintain accurate CRM records and pipeline information. Prepare regular updates covering outreach activity, qualified leads, meetings, conversion rates, and active opportunities. Help establish a more structured and scalable business development process.
AI & Growth Technology: Use AI tools to support prospect research, account planning, lead qualification, and personalized outreach. Develop AI-assisted workflows that improve productivity and sales effectiveness, while utilizing CRM platforms, LinkedIn Sales Navigator, email marketing tools, and sales automation platforms.
Regional Growth: As the role develops, there may be opportunities to support business development activities across other Southeast Asian markets and take on broader regional growth responsibilities.

Required Experience & Skills

The role requires 2–5 years of experience in business development, lead generation, sales support, appointment setting, telemarketing, client outreach, marketing, or growth roles, particularly within advertising, research, consulting, professional services, or other B2B/fee-based services.

Experience in branding, design, advertising, marketing, digital, research, consulting, or B2B services would be an advantage.

The ideal candidate should have:

Strong written and spoken English
Confidence in making cold calls and initiating conversations with senior-level prospects
Strong company and market research skills
Ability to identify and engage relevant decision-makers
Good CRM, database, and pipeline management skills
Strong commercial awareness and business judgment
Persistence and resilience in following up with prospects
Ability to work independently and stay organized
Familiarity with LinkedIn Sales Navigator, CRM systems, email marketing, sales automation, or AI-assisted research tools

Ideal Candidate Profile

The ideal candidate is proactive, articulate, curious, and commercially aware, with an interest in researching businesses, identifying decision-makers, opening conversations, and creating new opportunities.

This is not simply a high-volume outreach role. It requires relevant messaging, preparation, timing, persistence, and intelligent follow-through. The candidate should be comfortable initiating conversations with senior business leaders while also being able to listen, ask thoughtful questions, understand business needs, and identify potential opportunities.

What Success Looks Like

Success in the role will include:

Building and actively maintaining a high-quality database of target accounts and decision-makers in the Philippines
Generating qualified discovery meetings with relevant prospective clients
Consistently creating new business opportunities
Maintaining accurate and disciplined CRM and pipeline records
Managing outbound calls, email, LinkedIn outreach, and campaign follow-ups consistently
Providing useful and commercially relevant prospect research
Improving targeting, messaging, and follow-up based on campaign and outreach results
Introducing AI-enabled workflows to improve business development efficiency
Supporting the eventual expansion of business development activities into other Southeast Asian markets

Location & Compensation

The position is Philippines-based with a remote working arrangement. The role will work closely with the company's senior business leadership and teams responsible for new business, marketing, and client development.

Compensation will be discussed based on experience and may include a base salary or retainer, with potential performance-based incentives linked to qualified meetings, opportunities created, or successful project wins.

Career Growth

The role offers the opportunity to grow from a Philippines-focused business development position into a broader Southeast Asian growth role, depending on performance and business requirements.

Business Development & Growth Executive (Remote)