Job Overview

Philippines is a key growth driver for D-Com contributing to the overall Asia MARS Snacking digital commerce ambition. This role is responsible in managing the current & new digital channels of commerce in Philippines, with the goal of creating impactful initiatives based on strategies set for the channel. The role partners and works cross functionally, playing a key collaboration role with multiple teams like Local Market Unit teams, Asia D-Com Team, Global D-Com teams, Distributors and Agencies.

Job Responsibilities

The PH D-COM Lead defines and allocates the right resources and investments to deliver our growth ambition of Mars Snacking Asia D-COM. Through a collaborative approach, the person will support, educate and guides the overall D-Com agenda across different stakeholders in PH Market.

Business Delivery:

Achieve the Net Sales & Net Profit as aligned in line with long term ambition of quality growth in the market
Ownership of Trade & Advertising budget to ensure the spends are in line with aligned phasing and to drive the growth ambition

Distributor/Enabler Management:

Manage the relationship with e-Distributor & 3PL/4PL to align to common goals and ensure achievement of D-COM growth agenda
Review the service levels periodically to ensure best in class experience for shoppers on D-COM platforms

Customer Development:

Define & drive the customer strategy of the Mars Snacking D-COM business in view of the competition, trends & complexity of the sub-channels.
Define the online go-to-market & category growth strategy with key customers collaborating across pillars and stakeholders including creation of JBPs, QTTs, Ways-of working with omnichannel players, pure players & social channels.

Category Leadership:

Drive category leadership in line with our Global Category Strategy and drive the same with the local customers for long term growth
Drive T&L with key customers and other brands to drive activations that bring in new consumers/shoppers for the category online

Governance:

Working together with the Asia D-Com team & the cross functional team within PH market to align our sales and marketing strategy.
Be accountable for the consistency of MW brand's online execution, as well as our omni channel operating principles deployment

Pricing and Trade Terms:

Define our pricing and trade terms strategy, to support our growth ambition. Align with the Regional approach, especially for Regional SEA e-commerce KAs (Lazada, Shopee & Foodpanda)

Reporting and information sharing:

Participate to best practices sharing with peers, Regional/Global teams.
In charge of the data collection, with regular business reviews with Mars Snacking Asia LT / Local PH LT.
Work closely with Data & Analytics manager to drive the execution of ODDA and be the champion of Data Driven decision making
Build T&L reports to be shared at the Regional/Global level and locally for Management Team.

Job Qualifications

Bachelor's degree or equivalent in business
5+ years experience in sales, ecommerce, KA management
Strong understanding of e-commerce / digital
Experience in working with online marketplaces such as Lazada, Shopee, etc.
Experience in building & managing online business through shop inshop in marketplaces, retail,com or direct store (.com) will be strongly preferred
Deep understanding and management of all e-Commerce metrics
Expertise in both strategy & plan development, as well as execution of demand generation, merchandising and marketing programs to drive online business growth
Ability to navigate complex situations managing multiple activities simultaneously.
Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with key decision makers which drive mutual growth.
Demonstrated ability to think creatively, challenge the status quo with a can-do attitude and adopt a continuous improvement mindset to identify opportunities for enhancement.
Commercially astute and proven business judgement with an understanding of the commercial impact of one's own decision-making
Experience in areas such as (but not exclusive to): Ecommerce, Sales, Consumer and Customer Marketing, Shopper Insights, Distributor Management, Key Account Management

DCommerce Manager