The voice that turns a quiet client database into real conversations about buying or selling.

Sector

Real Estate — US-based.

Reports to

Real Estate Agent

Type

Full-time

Hours

Full overlap with Pacific Time required

Rate

$4–$6/hr USD - DOE

Location

Fully remote

Tools

Contact list (previously used Follow Up Boss and RealGeeks), email, SMS/text platform, Facebook, Instagram

Role Overview

This role reactivates our client's existing database of past clients, referrals, and leads through email, text, and social media outreach — generating renewed interest in buying or selling a home. The Real Estate Sales Executive does not close deals; they generate and qualify interest, then hand off warm conversations to the agents for closing.

Key Responsibilities

Database Outreach & Reactivation

Send emails and text messages to contacts in the client's database to reopen the conversation about buying or selling
Track outreach activity: who was contacted, who responded, and who needs follow-up
Personalize outreach based on each contact's history (past client, old lead, referral)

Social Media Outreach

Reach out to relevant contacts via Facebook and Instagram messages
Identify and engage people showing buying or selling signals on social platforms
Keep messaging warm and personal — this is relationship reactivation, not cold advertising

Lead Qualification & Handoff

Identify when a contact shows genuine interest in buying or selling
Log conversation context clearly so the agents can pick it up without missing anything
Hand off qualified conversations promptly so momentum isn't lost

Tracking & Reporting

Keep a simple, current record of outreach activity and responses
Flag which messages get replies and which contacts are warming up

Who Will Succeed

This role is steady, repetitive, and relationship-driven. The person who thrives here doesn't get discouraged by silence or no — they stay warm, consistent, and genuinely curious about people.

You're comfortable with repetitive outreach and don't take non-responses personally
You write and message in a natural, warm tone — never scripted or salesy
You're organized — nothing you send or hear back goes untracked
You're comfortable on social media and know how to message people without feeling like a stranger
You use AI tools to draft and personalize outreach faster, without losing the human touch
You know the difference between generating interest and closing a deal — and you're energized by the first part

Experience & Skills

Required: Some familiarity with real estate concepts (buying/selling process, what a lead or database contact looks like) — not necessarily an expert
Required: Some experience with outreach, ISA (inside sales), or lead generation work — cold or warm outreach experience counts
Required: Strong written English — emails, texts, and DMs represent the client directly; writing is assessed at screening
Required: AI expertise — genuinely skilled with AI tools (Claude, ChatGPT, Gemini) for drafting, personalizing, and speeding up outreach; this is a real capability, not casual use, and will be assessed
Required: Full overlap with Pacific Time required — not partial coordination
Required: Comfortable managing outreach across multiple channels (email, SMS, Facebook, Instagram) at once
Preferred: Prior experience with a real estate CRM or database system
Preferred: Comfortable managing outreach across multiple channels (email, SMS, Facebook, Instagram) at once

Real Estate Sales Agent