Job Responsibilities:

Develop compelling, conceptually strong copy across diverse touchpoints, including campaign taglines, TVC scripts, social media content, EDMs and digital banners.
Maintain a consistent brand tone and voice across all platforms to ensure a cohesive campaign narrative.
Stay updated on emerging social and cultural trends, translating real-time moments into engaging content that sparks conversations.
Collaborate with creative, brand and account servicing teams to develop campaign concepts, define copy direction and translate client briefs into effective creative solutions.
Work closely with Art Directors and designers to ensure copy aligns with the visual tone and style of each campaign.
Transform everyday briefs into standout creative work by exploring fresh perspectives and unexpected ideas that drive engagement and impact.
Collaborate with the Account Servicing team to understand clients needs and translate project briefs into engaging and effective ideas and messaging.
Provide creative recommendations, develop persuasive copy that aligns with campaign objectives, and brand messaging.
Extend and adapt existing copy across multiple platforms while maintaining consistency and relevance.
Uphold high creative standards by reviewing, refining and editing copy based on feedback from clients and internal teams.
Develop compelling pitch decks and confidently present creative concepts and campaign ideas to clients.
Attend TVC shoots to oversee creative execution and manage last-minute copy modifications when necessary.
Ensure all projects are delivered on time while maintaining creative quality and consistency.
Assist with other ad hoc duties as assigned by the immediate supervisor.

Job Requirements:

Candidate must possess at least Bachelor's Degree/Post Graduate Diploma/Professional Degree in Advertising/Media, Linguistics/Languages or equivalent.
Excellent English writing skills, with strong grammar, spelling and attention to detail.
Minimum 6 years of copywriting experience; prior creative or digital agency experience is strongly preferred.
Strong interpersonal and communication skills, with the ability to collaborate effectively with internal teams and clients.
Ability to evaluate creative concepts against strategic objectives and assess their effectiveness and impact.
Proven ability to develop persuasive, engaging and purpose-driven copy across various advertising formats.
Experience in conceptualizing and developing creative pitches and campaign ideas.
Strong presentation and storytelling skills, with the ability to confidently present and sell creative concepts to clients.

Senior Copywriter