Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period

Company: Kompetenza

Department: Marketing & Sales

Reports To: Sales Director

About Kompetenza

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies.

Role Overview

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies.

Key Responsibilities

Lead Generation Strategy & Execution
Design and implement a scalable lead generation system to acquire customers in multiple regions
Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
CRM & Marketing Automation Infrastructure
Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
Digital Marketing & SEO Optimization
Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
Optimize website landing pages and content strategy for lead conversion
Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
Track key lead generation KPIs, ensuring performance optimization and ROI maximization
Data-Driven Optimization & Analytics
Implement lead scoring and segmentation models to identify high-converting prospects
Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
Use AI-powered analytics and automation to continuously optimize lead generation efforts
Collaboration & Leadership
Work closely with the sales team to align lead generation strategies with revenue goals
Coordinate with content marketers and designers to create compelling assets that drive engagement
Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients

Requirements

key Requirements

Must-Have Skills & Experience

3+ years of experience in lead generation, digital marketing, or demand generation.

Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar).

Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation.

Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization.

Expertise in data-driven marketing, campaign performance tracking, and conversion optimization.

Strong understanding of B2B sales funnels and outbound/inbound lead generation.

Soft Skills & Personality Traits

Strategic thinker with a data-driven mindset.

Proactive and hands-on - able to build processes from scratch.

Excellent project management and execution skills.

Strong communication and stakeholder management skills.

Benefits

Why Join Kompetenza

Build a lead generation machine from the ground up - an exciting opportunity to create a scalable system.

Work with cutting-edge AI and automation tools to optimize sales outreach.

High earning potential - competitive salary with performance-based commission.

Remote work flexibility with a global team.

Digital Lead Generation Manager