Job Summary

Create and manage engaging social media content to elevate brand presence across multiple platforms. Collaborate with teams to deliver consistent, visually appealing content and support marketing campaigns that drive audience engagement and brand growth.

Responsibilities

Develop engaging content for social media platforms (Instagram, Facebook, TikTok, LinkedIn) including captions, graphic briefs, and short-form video concepts to increase audience interaction
Plan and execute content calendars across multiple brands/entities to ensure timely and coordinated social media presence
Coordinate and support photo and video shoots, including planning, on-site management, and basic editing to produce high-quality visual content
Monitor social media performance and engagement metrics, analyze data, and provide actionable reporting insights to optimize content strategy
Collaborate with designers, agencies, and internal stakeholders to maintain brand voice and ensure content consistency with brand guidelines
Research and apply current social media trends to suggest innovative content ideas that enhance audience reach
Assist in executing ad-hoc marketing projects, events, and campaigns to support overall marketing objectives

Preferred competencies and qualifications

Diploma or Degree in Marketing, Communications, Mass Media, Design, or related field
Experience in content creation through internships, freelance work, or personal projects such as managing social accounts, blogs, YouTube channels, or student media projects
Strong writing skills with good command of English Mandarin proficiency is a plus for broader audience engagement
Familiarity with social media platforms and current content trends to inform content development
Basic proficiency in design or editing tools (e.g., Canva, CapCut, Adobe Creative Suite), including self-taught or informal experience
Comfortable using smartphone or camera equipment for capturing content
Keen eye for visual aesthetics and maintaining brand consistency

Marketing Content Specialist