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Position Title: Communication Strategy & Integration Manager

Job Summary:

The Communications Strategy and Integration Manager is responsible for end-to-end campaign management & integration via creating, executing and monitoring performance of IMCs for business units that will be assigned to him/her.

Duties & Responsibilities:

Campaign Integration

Orchestrate end-to-end execution of integrated marketing campaigns through various platforms such as digital, traditional, events/activations and other emerging platforms.
Ensures seamless and timely execution of all collaterals / elements / campaign output. These include (but not limited to): creative collaterals on digital and non-digital media, media / advertising channels, landing pages / owned channels, social media, PR play etc.
Provides direction for content and creative development in support of marketing and product requirements.
Ensure cohesiveness and consistency in language and branding across the Digital Products.
Ensures tracking and fulfillment of communication metrics – awareness / creative performance metrics, acquisition digital sales metrics in close coordination with Media team.
Tracking and processing of accruals for CEs/Invoices of assigned projects CE / billing

Communication Planning

Work with program managers / product managers to align business objectives and translate into a marketing communication plan
Helps develop and initiate strategies such as but not limited to communication plans, go-to-market frameworks, content themes, creative strategies that are rooted on consumer insights
Performs research and investigation to prepare competitive of all credit and prepaid cards on a monthly basis
Conducts regular checks of newspapers, competitors websites and collaterals (e.g. SOA inserts, SOA newsbriefs, newsletters) and updates the competitive monitoring board as necessary

Stakeholder Management

Responsible in leading and collaborating with key stakeholders/internal clients throughout the whole campaign development process
Manage agencies (digital/events) and creative team to build campaigns & develop communication materials
Coordinates / secures approvals with internal clients / institutional branding teams

Qualifications:

Must have a bachelor's degree from a college/university, preferably a graduate of communications / marketing or business course.
Experience in creatives, media agency, or other fast-paced industries such as telco/FMCG/ECOMM is a plus
Marketing Comms or In-house agency experience in banking a plus
At least 3-5 years of experience working in brand / marcomm or product marketing, advertising agencies, and/or media (digital + non-digital) agency
Able to translate & execute marketing business objectives to marketing communications plans
Able to convey ideas / plans through strong, convincing presentations or conversations across leaders and key stakeholders
Has strong working knowledge of MS Word, Excel, and PowerPoint.
Process oriented especially in communications development – from briefing, approvals, implementation, post review; Open and able to create & improve processes as needed.
Well rounded in all aspects of marketing communications – digital, traditional, events & activation
Has knowledge & understanding of media planning & execution
Strong organizational and consolidation skills for administrative items and data across different business units / media channels etc.
Able to work independently with little supervision and demonstrates ownership of campaigns to provide correct recommendations and insights
Strong time management skills and ability to manage multiple projects simultaneously.
Creative problem solving and ideation skills.
People person – works well with teams, and when needed is able to host / present to big groups.

OTHER DETAILS:

Unit: Consumer Business Sector/ Usage, Partnership & Communications Management Department

Work Location: MCC Center Ayala Avenue, Makati City