Job Purpose

The Business Development Manager will lead the growth and profitability of Century

Food's Direct Ecommerce Retail, Marts Ecommerce, Quick Commerce, and Omni Retail

partners. This includes platforms such as LazMart, Shopee Supermarket, online channels of

modern trade retailers, and Quick Commerce aggregators and dark store partners.

This role is responsible for driving GMV growth, improving online availability, optimizing

digital shelf presence, executing joint business plans, and ensuring strong cross-functional

alignment to deliver sustainable ecommerce growth across multiple retail ecosystems

Key Responsibilities

1. Channel Strategy & Business Growth

Own full P&L and GMV delivery across Direct Ecommerce Retail, Marts Ecommerce, and Quick Commerce accounts
Develop and execute Joint Business Plans (JBP) with platform and retailer partners
Identify growth levers across assortment expansion, pricing strategy, promotions, and retail media
Drive incremental sales through platform campaigns, exclusives, bundles, and new channel launches
Monitor platform, competitor, and category trends to identify risks and opportunities

2. Account Management & Stakeholder Leadership

Serve as primary commercial contact for LazMart, Shopee Supermarket, modern trade ecommerce teams, and Quick Commerce partners
Lead Monthly and Quarterly Business Reviews (MBR/QBR) with key partners
Negotiate trade investments, campaign participation, and visibility placements
Build strong, long-term strategic relationships with platform and retail partners

3. Ecommerce Execution Excellence

Ensure best-in-class online assortment availability and coverage
Ensure strong product content, ratings health, and digital shelf visibility
Ensure flawless execution of campaigns, promos, and visibility placements
Maintain competitive pricing vs key competitors and private labels
Track and optimize key ecommerce KPIs including GMV, Net Sales, Conversion, Traffic, Basket Size, Fill Rate, Cancellation Rate, Return / Refund Rate, Media ROI (if applicable)

4. Quick Commerce & Omni Retail Expansion

Drive assortment expansion and availability across Quick Commerce dark stores and partner warehouses
Optimize assortment mix based on high-frequency, mission-based shopper behavior
Partner with supply chain and demand planning to ensure high service levels and rapid replenishment
Identify and execute new omni retail growth opportunities

5. Data & Performance Analytics

Analyze platform dashboards and internal data to identify performance gaps and growth opportunities
Translate data insights into actionable commercial strategies
Build monthly performance dashboards and partner business reviews

6. Cross-Functional Leadership

Partner with Ecommerce Media teams to optimize retail media and campaign amplification
Partner with Content teams to optimize digital shelf visibility and conversion
Partner with Finance to track trade investments and ROI
Partner with Supply Chain and Customer Service to resolve operational issues quickly

Qualifications & Experience

Bachelor's degree in Business, Marketing, or related field experience
2–8+ years in Key Account Management, Ecommerce, or Modern Trade
Strong experience working with ecommerce retail platforms, modern trade ecommerce, or Quick Commerce partners
FMCG experience strongly preferred
Experience managing trade investments and JBPs

Business Development Manager (Ecommerce)