Job Summary

The B2B Product Marketing Manager is responsible for developing and executing go-to-market strategies for product launches and enhancements. This role serves as a marketing subject matter expert for assigned product portfolios, driving product positioning, messaging, and marketing initiatives that support business growth and client engagement. The individual will work closely with cross-functional stakeholders to identify needs, develop marketing solutions, and create effective product marketing materials.

Primary Responsibilities

Lead the strategy and execution of go-to-market plans for new B2B/client product launches, enhancements, and initiatives.
Develop compelling product positioning, value propositions, messaging frameworks, and product naming strategies.
Create and manage product-specific and product family marketing materials, including presentations, brochures, sales enablement tools, and digital content.
Assess and interpret stakeholder needs, business requirements, and market opportunities to develop effective marketing strategies.
Partner with cross-functional teams including product, sales, operations, communications, and leadership to execute marketing initiatives.
Identify and recommend marketing solutions to address complex and non-standard business challenges.
Manage multiple projects simultaneously while ensuring quality, consistency, and adherence to timelines.
Serve as a product marketing resource and subject matter expert for assigned product families.
Monitor market trends, industry developments, and competitive activities to support product marketing strategies.
Work independently with minimal supervision while exercising sound judgment and escalating only the most complex issues.

Required Qualifications

Fluent in English with strong written and verbal communication skills.
Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field; or equivalent work experience.
5+ years of experience in marketing, communications, public relations, or a related discipline.
5+ years of project management experience within a matrixed organization.
5+ years of professional writing, content development, and editing experience.
5+ years of proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
Demonstrated ability to manage multiple priorities and deliverables in a fast-paced environment.
Strong organizational, problem-solving, and stakeholder management skills.
Ability to work independently and collaboratively across multiple teams.

Preferred Qualifications

Experience in healthcare, health services, insurance, or related regulated industries.
Experience supporting B2B product marketing and client-facing solutions.
Knowledge of product launch processes, market positioning, and customer engagement strategies.
Familiarity with marketing analytics, campaign measurement, and performance reporting.

Work Set-Up

Time: 8PM-5AM PH Time

Work Set-up: Hybrid

Location: Makati