Overview

The BRAND ACTIVATIONS MANAGER is responsible for the conceptualization, development, implementation, and evaluation of all on-ground brand activations programs such as but not limited to seasonal activations, school and festivals penetration primarily thru Strategic Partnerships with the academe and local government units (LGUs), brands, private and public organizations. Heavily involved in strategic and tactical planning while collaborating with sales teams and third-party agencies to (1) increase awareness, (2) usage, foster brand/product loyalty and (3) achieve subscriber acquisition and revenue targets based on the overall top-line direction from Trade Marketing Head as aligned with brand and regional roadmap.

Function

Overall, assists the Trade Marketing Head in increasing awareness and building communities thru strategic partnerships and activations for the DITO Telecommunity Brand/Products on-the-ground and attainment of its brand health, customer satisfaction and subscriber acquisition, revenue targets.

1. Brand Activations Program Development and Operations: Creates a full year calendar of Brand Activation Programs for the headquarters and the regions while preparing resources needed based on targets as aligned with the overall top-line directions of the Trade Marketing Group following brand and marketing guidelines, products/services roadmap in collaboration with sales partners.

Set the Vision and Strategy for Brand Activations Roadmap
Develop, Implement, and Evaluate Brand Activations Programs
Identify opportunities to scale operations efforts in the mid to long-term set-up.
Assess existing programs, processes and identify opportunities for improvement.
Monitor and govern implementation at the regional level.

2. Budget and Key Performance Indicator (KPI) Management: Creation, tracking and submission of monthly, quarterly and annual Budget and Metric Status Report to Trade Marketing Head, for consolidation and approval. Submits monthly report of regional budget forecast, cash flow, accruals, and payables to finance while KPI status is provided to the TMG Head.

3. Inter-Department / Cross-Functional Team Coordination: End-to-End Direct Coordination, Documentation and Processing of Trade Marketing requirements with various internal groups from Procurement, Supply Chain, Finance, Legal, Sales Process Automation (SPA), Information Technology (IT), Channels (General Trade, eChannels, Modern Trade, Enterprise) and other related groups for on merchandising, strategic partnerships and events.

4. Vendor Management: Ensures and monitors regular Third-Party Agency coordination and management for on-ground events. Provides monthly report of TPAs to TMG head as key metrics, as well as other concerns, pertinent updates related to TPAs.

5. Competitor Check: Monthly Report on competitor updates per cluster, per region - BTL activities such as but not limited to community building efforts and seasonal campaigns. Provides consolidated monthly report of competitor trade activities related to brand activations.

6. People Management: Trains and coaches the regional trade marketing team consisting of Regional Trade Marketing Specialists assigned per cluster, per region.

7. Stakeholder Management: Ensures weekly, monthly, quarterly and annual stakeholder discussion and coordination on the TMG regional roadmap, KPI status and other related items.

8. Documentations/Reports: Documentations and Reports include, but are not limited to monthly, quarterly and annual summary of Budget, Payables, Awareness and Revenue Target Tracking, Post Campaign Reports, Concept Decks and Project Implementation For Approval, Purchase Requests, Purchase Orders, Competitor Activity Check, BUs (Business Reviews), MBAs (Month Business Analysis), etc.

Job Skills & Qualifications

Required:

Bachelor's degree in communications, marketing, journalism, public relations, or relevant field.
Demonstrated success in developing and executing compelling awareness, strategic partnerships and on ground activation programs with at least 15-year experience minimum.
Community Management
Familiarity with B2B, B2C Marketing
Excellent written and oral communication skills

Brand Activation & Partnership Manager (Trade Marketing)