Location: Remote Type: Full-time Reports to: Head of Digital

About the role

We're a Sydney-based digital marketing agency working with clients across solar, renewable energy, manufacturing and professional services. SEO is a growing part of our service offering and we need someone to own one of its most important components: link building.

This is a senior, hands-on role focused specifically on backlink acquisition and citation building across multiple client accounts. You'll run the entire process end to end, from prospecting and outreach through to placement, tracking and reporting.

This role is the foundation of our SEO department. As the department grows, this position is designed to progress into an SEO management role for the right person. We're looking for someone who wants to build something, not just fill a seat.

What you'll do

Own the backlink acquisition process across all client accounts, from strategy through to placement

Build and manage citation profiles for local SEO clients, including audits, cleanup and new submissions

Run guest post campaigns: prospecting, vetting sites, negotiating placements and managing content requirements

Use existing link building networks, marketplaces and vendor relationships to procure quality links efficiently

Vet link opportunities properly: traffic, relevance, authority metrics, spam signals and outbound link profiles

Build and document repeatable workflows so the process scales as we add clients

Track and report on link acquisition, referring domain growth and impact on rankings

Coordinate with our content team on anchor text strategy and linkable assets

Stay across Google algorithm updates and link scheme guidelines so we never put a client at risk

What we're looking for

Essential:

5+ years of hands-on link building experience, backed by strong overall SEO knowledge

Experience building backlinks specifically for Australian websites, including familiarity with Australian publishers, directories and link sources

A proven track record of acquiring quality backlinks at scale, ideally across multiple clients or sites

Established relationships with link vendors, guest post networks or publisher contacts, and the judgement to know which ones are worth using

A documented, repeatable process for prospecting, outreach and quality control

Strong working knowledge of Ahrefs (or equivalent) for prospecting, competitor gap analysis and link monitoring

Experience with citation building and local SEO fundamentals

The ability to spot a bad link before it becomes a problem: PBNs, link farms, irrelevant placements and inflated metrics

Clear written communication for outreach and client reporting

Nice to have:

Broader SEO skills: on-page, technical audits, content strategy

Experience in an agency environment managing multiple accounts

Familiarity with WordPress

Experience managing or mentoring junior SEO staff

Why this role

Genuine growth path. This role is built to lead into SEO department management as we scale. You'll help shape how the department runs from day one.

Autonomy. You own the process. We care about results and quality, not micromanagement.

Variety. Multiple clients across different industries, so the work stays interesting.

A team that ships. We move fast, use good tools and don't tolerate busywork.

How to apply

Apply via LinkedIn with your CV. Shortlisted candidates will be asked to provide:

Three examples of links you've personally acquired, with a short note on how you got each one

A brief outline of your link building workflow, from prospecting to placement

If you can't produce these, this isn't the role for you.

Senior SEO Consultant - Link Building & Citations