Media Buy Officer

Job Summary

We are looking for a Media Buy Officer to manage and optimize paid advertising campaigns across E-commerce and Digital Marketing platforms. The role is responsible for driving traffic, conversions, and revenue growth through strategic campaign planning, execution, and optimization across Shopee, Lazada, Meta, TikTok, and Google.

Key Responsibilities

E-commerce Advertising

• Manage and optimize Shopee Ads, Lazada Sponsored Solutions, and TikTok Shop Ads.

• Monitor campaign performance, ROAS, GMV, conversion rate, CTR, CPC, and other key metrics.

• Develop budget allocation strategies to maximize sales and platform efficiency.

• Collaborate with E-commerce and Product teams on promotional campaigns such as Payday, Double Digit Sales, Mega Campaigns, and Product Launches.

• Conduct keyword research, bid optimization, and audience targeting for on-site advertising.

• Identify opportunities to scale winning campaigns and improve overall store performance.

Performance Marketing

• Plan, launch, and optimize Meta Ads (Facebook and Instagram).

• Manage TikTok Ads for awareness, consideration, and conversion objectives.

• Execute Google Ads campaigns including Search, Display, Performance Max, and YouTube.

• Implement retargeting and audience segmentation strategies.

• Conduct A/B testing on creatives, audiences, placements, and bidding strategies.

Analytics & Reporting

• Monitor daily, weekly, and monthly campaign performance.

• Analyze advertising data and provide actionable insights and recommendations.

• Prepare performance reports highlighting spend, revenue, ROAS, and optimization plans.

• Track campaign pacing and ensure efficient utilization of budgets.

Campaign Planning & Coordination

• Work closely with Marketing, Creative, and E-commerce teams to align campaign objectives.

• Review creatives and campaign assets before deployment.

• Support product launches and seasonal campaigns with media recommendations.

• Stay updated on platform trends, algorithm changes, and advertising best practices.

Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, or related field.

• Minimum 2–3 years of experience in Media Buying, Performance Marketing, or E-commerce Advertising.

Hands-on experience with:

• Meta Ads Manager

• Google Ads

• TikTok Ads Manager

• Shopee Ads

• Lazada Sponsored Solutions

• TikTok Shop Ads

• Strong analytical and reporting skills.

• Proficient in Excel/Google Sheets and data analysis.

• Experience in E-commerce, Consumer Electronics, or Retail is a plus.

• Strong communication and stakeholder management skills.

KPIs

• ROAS

• GMV / Revenue Generated

• Cost Per Acquisition (CPA)

• Conversion Rate

• CTR

• CPC

• Budget Utilization

• Incremental Sales Growth

• Advertising Contribution to Total Sales

Preferred Skills

• Data-driven decision making

• Budget management

• Campaign optimization

• Audience targeting and retargeting

• E-commerce platform expertise

• Strong attention to detail

• Ability to work in a fast-paced environment

Reporting To: Media Buying Manager

Platforms Managed: Shopee, Lazada, TikTok Shop, Meta, TikTok, Google Ads