JOB DESCRIPTION

The Media Buy Officer is responsible for planning, executing, optimizing, and analyzing paid digital advertising campaigns across Google Ads and Meta (Facebook & Instagram) Ads platforms. The role ensures efficient use of the marketing budget to achieve key business objectives such as brand awareness, lead generation, and sales growth.

Campaign Management:

- Set up, manage, and optimize ad campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).

-Ensure campaigns align with overall marketing objectives and deliver positive ROI.

Strategy & Planning:

-Collaborate with the marketing and creative teams to develop data-driven media strategies.

-Identify target audiences, appropriate ad formats, and bidding strategies to maximize campaign effectiveness.

Performance Optimization:

-Continuously monitor campaign performance and make adjustments to improve results.

-Conduct A/B tests on creatives, audiences, and placements to identify best-performing elements.

Analytics & Reporting:

-Generate regular performance reports highlighting key metrics such as CTR, CPC, CPA, ROAS, and conversions.

-Provide actionable insights and recommendations for future campaigns.

Budget Management:

-Efficiently allocate budgets and ensure campaigns are delivered within the approved spend.

-Track and report on daily and monthly pacing against targets.

-Cross-Platform Coordination:

-Work closely with creative, content, and brand teams to ensure message consistency across platforms.

-Coordinate with e-commerce and sales teams for campaign alignment with promotions or launches.

Qualifications:

-Bachelor's Degree in Marketing, Advertising, Communications, or any related field.

-At least 1–2 years of experience in Digital Media Buying or performance marketing.

-Hands-on experience with Google Ads (Search, Display, YouTube) and Meta Ads Manager (Facebook, Instagram).

-Strong analytical skills and familiarity with Google Analytics, Meta Pixel, and data tracking tools.

-Proficiency in campaign budget management, bid strategies, and conversion optimization.

-Up-to-date knowledge of digital advertising trends and best practices.

-Detail-oriented, data-driven, and capable of handling multiple campaigns simultaneously.

-Okay to work in BGC, Taguig from Monday to Friday

MEDIA BUY OFFICER