Grow Beyond UR Job with URC!

The Brand Manager shall lead a consumer driven approach to profitably grow the assigned brand portfolio. Main areas of focus includes: Consumer understanding, brand equity management, brand innovation and consumer communication. Objectives of the Brand Manager include development and execution of annual brand plans, delivery of annual volume objectives of the brand, and drive profitable brand growth for the organization.

Job Responsibilities

Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
Innovation: Ability to think outside the box using insights derived from consumer shopper and suage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
Finance: Should be familiar and should know Financial statements well enough, to be able to monitor spending and profit based on the brand/business being created.

Qualifications:

Candidate must possess at least a Bachelor's/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
At least 5 years year working experience in brand marketing preferably in an FMCG set-up
Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.

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NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.