ABOUT ACCESS OFFSHORING:

At Access Offshoring, we connect great talent with great businesses to enable growth and transform futures. We specialise in building offshore teams in the Philippines that deliver capability, cost savings, and scalability for Australian companies.

With a vision to become the most well-known offshore recruiter in Australia, we don't just fill roles: we partner with businesses to design scalable, sustainable workforce solutions that drive growth and innovation.

POSITION SUMMARY:

Access Offshoring is growing, and we're looking for an experienced Performance Marketing Specialist to take ownership of our paid media and digital acquisition activities across Google and Meta.

This is a hands-on performance marketing role where you'll manage a monthly advertising budget of AUD $10,000–$15,000+, with the opportunity to scale investment as performance improves. You'll be responsible for campaign strategy and execution, conversion tracking, optimisation, reporting and structured experimentation, with a strong focus on generating qualified B2B leads rather than simply increasing traffic or form submissions.

Our core growth focus is the Australian construction industry, including manufacturers, civil and infrastructure contractors, commercial joinery and shopfitting manufacturers, and building services and maintenance contractors. You'll use your understanding of this audience to guide keyword targeting, campaign structure, creative direction and landing page decisions.

You'll be our first dedicated internal performance marketing specialist, joining a marketing team with existing capability across graphics, content and analytics. You'll have genuine ownership of your channels, the freedom to test and improve campaigns quickly, and clear accountability for measurable results.

You'll thrive in this role if you're commercially minded, analytical and comfortable taking ownership. We're looking for someone who understands not just how to run ads, but how to connect campaigns, tracking and CRM data to understand which activities are generating genuine sales opportunities.

KEY RESPONSIBILITIES:

1. Google Ads Management

Own Google Ads end to end, including campaign structure, keyword strategy, negative keywords, budgets, bidding and ongoing optimisation
Conduct regular search term reviews to identify opportunities, reduce wasted spend and improve lead quality
Execute and improve the planned Google Ads account refresh within your first 60 days
Continuously optimise campaigns against qualified lead and conversion data rather than surface-level metrics

2. Meta Ads & Lead Generation

Manage Meta Ads campaigns focused on generating qualified leads within the Australian construction sector
Build, launch, monitor and optimise campaigns based on clearly defined performance targets
Work with the internal content and graphics team to develop and test campaign creative
Make evidence-based decisions about when to scale, adjust or stop campaigns

3. Conversion Tracking & Analytics

Manage and maintain campaign tracking through Google Tag Manager (GTM), GA4 and UTM parameters
Ensure conversion tracking accurately reflects meaningful actions and qualified sales opportunities
Connect marketing activity with Zoho CRM, including offline conversion imports, so campaigns can be optimised based on actual sales outcomes
Regularly review tracking accuracy and resolve gaps or inconsistencies between advertising platforms and CRM data

4. Performance Reporting

Produce clear monthly reporting showing cost per qualified lead by channel
Reconcile campaign performance against CRM data to ensure reporting reflects genuine business outcomes
Identify trends, opportunities and areas of wasted spend and recommend practical actions
Maintain accurate campaign documentation and support quarterly independent account reviews

5. Testing & Optimisation

Develop structured experiments across campaigns, audiences, messaging, creative and landing pages
Define a clear hypothesis, budget cap, success measure and review or kill date before launching each experiment
Maintain an accurate experiment log documenting results, learnings and next steps
Use campaign data to continuously improve lead quality and cost per qualified lead

6. Database & Marketing Collaboration

Support email nurture campaigns to our existing database using Zoho Campaigns
Work closely with the content, graphics and analytics team to align paid campaigns with broader marketing activities
Provide performance insights that help improve messaging, creative and landing pages
Contribute ideas and recommendations based on campaign and customer data

7. AI & Continuous Improvement

Use AI tools as part of your day-to-day workflow to support research, analysis, campaign development and optimisation
Complete Access Offshoring's AI Accelerator programme and apply relevant AI capabilities within the role
Stay current with developments across Google Ads, Meta Ads, analytics, attribution and performance marketing
Continuously look for practical ways to improve campaign efficiency, reporting and marketing processes

WHAT SUCCESS LOOKS LIKE:

Within 30 days: Conversion tracking is accurate and meaningful, with conversions aligned to discovery calls and genuine sales opportunities rather than simply form submissions. You've completed a written audit identifying key opportunities and issues.
Within 60 days: The refreshed campaign structure is live, unnecessary spend has been reduced, and the first cost-per-qualified-lead report is established.
Within 90 days: Cost per qualified lead is trending in the right direction, Meta testing has produced a clear performance verdict, and structured experimentation has become part of the team's regular operating rhythm.

Requirements

Essential

3+ years of hands-on experience managing Google Ads for B2B lead generation
Demonstrated experience building, restructuring and optimising Google Ads accounts, rather than solely monitoring existing campaigns
Hands-on experience with Meta Ads Manager for lead generation campaigns
Working proficiency in Google Tag Manager and GA4, including conversion setup and troubleshooting
Experience working with CRM-connected marketing and using lead or sales data to assess campaign performance
Strong understanding of paid media metrics, attribution, conversion tracking and campaign optimisation
Strong analytical skills with the ability to translate campaign data into clear actions and recommendations
Clear written and verbal English communication skills
Comfortable using AI tools as part of everyday work
Strong ownership, attention to detail and willingness to openly assess what is and isn't working

Desirable

Bonus points if you have:

Experience with offline conversion imports from a CRM into advertising platforms
Experience using Zoho CRM and/or Zoho Campaigns
Experience in B2B services, staffing, recruitment or offshoring
Experience marketing to the Australian construction industry or construction-related businesses
Experience with WordPress or Elementor landing pages
Experience working directly with Australian businesses or stakeholders

Benefits

Here at Access Offshoring, we believe in more than finding our clients the right candidate. We believe in the human perspective. We believe in our candidates and their dreams. We believe in finding the right role for you. We are committed to working for you as much as we work for our clients.

Access Offshoring is dedicated to saving business owners 2,000,000 hours by 2031 and we need your help. Transforming the way businesses operate, we connect great businesses with amazing offshore talent.

We recognise that we often get more done in our own designed workspace, so Access Offshoring offers a complete work from home model. Yep – that's right, 100% work from home. But wait there's more.

Here are just some of our benefits:

Australian clients and Australian hours (giving you great experience and an early finish!)
Work Allowance
HMO for you AND a dependent
20 Days Annual Leave and 5 Days Sick Leave
Government Statutory Benefits
13th Month Pay
Computer Equipment
Opportunities for growth
And of course, a competitive salary

Paid Media & Digital Marketing Specialist