Job Summary

The Marketing Executive supports the Product Development Manager (PDM) in the commercial workstreams of the full product development lifecycle, covering both New Product Development (NPD) and Existing Product Development (XPD)/reformulations. This is an execution-first role: the Marketing Executive does the groundwork such as market research, marketing briefs, product storytelling, competitive tracking, tracker maintenance, launch coordination.

KEY RESPONSIBILITY

Market Research & Consumer Insights

Conduct weekly market research using TikTok MarketScope data — GMV by category, top products, growth rates, buyer trends
Track competitor activity: new launches, pricing changes, claims, content angles, TikTok performance
Prepare competitive benchmarking summaries per product category
Identify white-space opportunities and underserved consumer needs — present findings to PDM weekly
Support XPD/reformulation decisions by tracking consumer feedback, reviews, and competitor reformulations

Marketing Briefs & CX Briefs

Draft Marketing Briefs per SKU based on PDM direction — product name, key selling points, target consumer, campaign angle, visual direction (both NPD and XPD)
Draft CX (Customer Experience) Briefs for new products entering prototype — define the intended end-user experience: texture, scent, finish, packaging feel, usage occasion
For XPD/reformulations: update existing Marketing Briefs when formulation changes impact claims, INC list, or product positioning — coordinate with R&D on changes
Ensure all briefs are grounded in market data and brand positioning
Coordinate with R&D and Creatives to translate briefs into actionable formulation and design direction

Product Storytelling & Packaging Copy

Write on-pack copy direction: product name, hero claim, ingredient callouts, usage instructions tone, benefit hierarchy
Develop product narrative and key selling points aligned to brand positioning
Coordinate with Creatives on artwork direction — ensure visual execution matches commercial positioning
Review label artworks against approved claims and SOP requirements before submission to PDM for Pre-Print Clearance
Flaf any label updates required due to formula changes and coordinate revision with Creatives and Regulatory

NPD & XPD Tracker Maintenance

Maintain and update the NPD/XPD Master Tracker weekly — stage, status, blockers, stability milestones, flags
Sync tracker with R&D weekly update file — capture stability results, formulation changes, new comments — and surface changes to PDM for review and decision
Track XPD/reformulation projects separately: monitor stability milestones, costing updates, marketing brief revision status, and CPN implications
Prepare the S&M One-Pager update for weekly Sales and Marketing alignment meetings
Compile and format the PDM weekly alignment update

Launch Readiness Coordination

Track launch readiness per SKU — content, stock, FDA clearance, channel readiness, pricing confirmation
Follow up with cross-functional teams (SCM, QRRS, Creatives, Sales, Regulatory) on outstanding launch checklist items
Flag delays and blockers to PDM immediately
Coordinate with Sales team for volume inputs, pricing alignment, and channel stocking timelines
Maintain launch calendar — update based on pipeline shifts and PDM decisions

NPD Process Administration Support

Per the revised NPD SOP (6-Gate Process), the Marketing Executive is responsible for the following admin and coordination tasks at each gate:

Phase 1 — Ideation (Gate 1) Collate NPD ideas from all channels; fill out NPD Data Form; prepare product brief / 1-pager NPD Data Form, Product Brief, 1-pager
Phase 2 — Formulation & Costing (Gate 2) Coordinate with R&D on costing submission; track Go/No-Go status; file approved formulations Gate 2 tracker update, costing file filed
Phase 3 — Prototyping (Gate 3) Coordinate packaging ideation with R&D and Marketing; follow up Procurement on RM PRs; prepare Gate 3 review pack for PDM/CEO Packaging brief, prototype review pack
Phase 4 — Stability Testing (Gate 4) Monitor stability milestones (1, 3, 6 months); update tracker; flag results to PDM; trigger tech brief request after 1-month pass Stability milestone tracker, flag report
Phase 5 — Regulatory & Label (Gate 5) Coordinate Marketing Brief and CX Brief with Technical Brief; follow up label design; track CPN status; compile Gate 5 sign-off checklist for PDM review Marketing Brief, label revision tracker, Gate 5 checklist
Phase 6 — Engineering Run & NPL (Gate 6) Track E-Run schedule with AMRieta and R&D compile NPL handover documentation; update launch calendar NPL handover pack, launch calendar update

Qualification And Requirements

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Experience

1–3 years of experience in marketing, brand management, or product management

SKILL AND COMPETENCIES

Strong writing and communication skills — can write clear, concise product narratives and campaign briefs
Proficient in Microsoft Excel, PowerPoint, and Word
Comfortable with data — can read and interpret TikTok/e-commerce performance metrics
Highly organized and detail-oriented — can manage multiple SKUs and deadlines simultaneously
Proactive communicator — surfaces issues early and asks for direction when needed

Preferred/Advantage

Experience in FMCG, beauty, personal care, or skincare industry
Familiarity with TikTok Shop, Shopee, or Lazada seller ecosystem
Experience using TikTok Market Scope or similar e-commerce analytics tools
Background in NPD, XPD, or product launch coordination
Knowledge of FDA cosmetic regulations in the Philippines
Experience with reformulation processes or stability testing coordination

GROWTH AND DEVELOPMENT OPPORTUNITIES

This role is designed as a commercial track position. Strong performance in the Marketing Executive role creates a direct path toward:

Senior Marketing Executive -taking ownership of a product line or brand within Dermorepubliq

WORK ENVIRONMENT

Hybrid work setup based in Eastwood.

EQUAL OPPORTUNITY STATEMENT

Dermorepubliq is an equal opportunity employer and is committed to creating an inclusive environment for all employees.

Marketing Executive- Product Development