Role Overview

The Key Account Lead will be responsible for driving merchant growth and excellence for Alipay+ across Malaysia, with a strong focus on key accounts and major commercial districts in Malaysia , This role combines strategic planning with hands-on execution to ensure high-quality merchant coverage, strong POSM visibility, and consistent transaction growth.

Successful candidate is expected to own key market portfolios end-to-end developing market strategies, managing ecosystem partnerships, and driving on-ground performance through close collaboration with internal teams and external partners.

This role requires a highly commercial, data-driven individual who is equally comfortable in strategic discussions, with a strong execution, accountability, and measurable results.

Key Responsibilities

Develop and maintain country-level business plans, including market assessments, ecosystem mapping, commercial models, and TPV/GMV growth projections
Lead and coordinate cross-functional teams (BD, Marketing, Operations, Product) to manage strategic partnerships, execute initiatives, and continuously improve merchant performance
Collaborate closely with the Marketing team to design and execute high-impact campaigns, ensuring strong performance and continuous innovation in partner solutions
Conduct regular field visits to key commercial districts and tourist corridors to assess on-ground execution, identify gaps, and ensure high standards of POSM visibility and merchant readiness
Analyze transaction trends, merchant performance, and customer behavior to generate insights and recommend strategies to improve penetration, activation, and retention
Drive TPV growth from non-China wallets by increasing their contribution to overall transaction volume, through targeted merchant activation, improved acceptance readiness, and focused initiatives in key tourist segments

Job description

At least 9+ years of experience in merchant management, key account management, merchant acquiring, or field sales within payments, fintech, banking, or card schemes
Strong understanding of the payments ecosystem, including acquiring business, QR payments, cross-border payments, e-wallets, and card schemes
Proven track record of managing and growing merchant portfolios, improving merchant performance (e.g., activation, retention, TPV), and driving on-ground execution excellence
Ability to identify performance gaps at the merchant level and implement targeted actions to improve conversion, usage, and overall productivity
Strong stakeholder management skills, with the ability to coordinate across internal teams and external partners to deliver results
Fluent in English, with strong cross-cultural communication skills, Mandarin would be a plus
Data-driven mindset with the ability to analyze merchant-level performance, transaction trends, and customer behavior to inform actions
Self-motivated, hands-on, and comfortable operating in a fast-paced, flexible environment

Key Account Lead, Alipay+