A. Brand and Product understanding

Learn and master brand / clients personas and values.
Learn and master product technical features, strengths, weaknesses. Ask questions for clarity and deeper understanding.
Learn the client's project brief and requirements. Ask questions for clarity and deeper understanding.
Learn the target audience's wants, needs, lifestyle, and culture.

B. Conceptualization / Ideation

Come up with insights and ideas that are relevant, unique, and engaging
Come up with insights and ideas that are in line with the project brief / requirements and communication strategy
Takes calculated risks; is able and willing to explore all options and territories

C. Visual Crafting: Graphic Design, Art Direction, Visual Storytelling

Apply brand persona, product knowledge, and project requirements to static artworks and videos
Create visuals that tell brand messages and stories that are clear, cohesive, fresh, and engaging
Utilize brand / product assets with quality and accuracy
Pushes the brand guidelines to come up with unique artworks
Shoot beautiful videos on location using company-owned equipment or otherwise
Edit and polish videos to tell messages and stories that are clear, unique, compelling, and engaging
Maintains accuracy and high quality of his/her work in preparation for delivery and publication / posting.
Maintains expertise in key graphic design and video editing tools (i.e. Adobe Photoshop, After Effects, Premiere Pro and other similar applications)
Learn and maintain expertise in prompting and generation using artificial intelligence (A.I.) tools and subscriptions (i.e.: Higgsfield, Google Gemini, etc.) but should also not be overly reliant on it for quality. Should be vigilant and discerning in terms of A.I. output.
Work with production partners and suppliers. Supervise their quality from start (planning and ideation) to production (photo and video shoots) to post-production (editing, clean ups, color grading, etc.). Ensure proper turnover of files when needed.

D. Overall Creative

Considers and uses all communication channels / platforms for building brands
Maintains awareness of trends in online behavior, media, technology, and culture in general
Maintains awareness of competitor brands and their marketing materials
Displays leadership, originality and skill in creative development

E. Art Leadership – for Social Media / SNS

Mentor and inspire art-based team members on branding, ideation, art direction, visual storytelling, and sound, graphic, and motion design
Quality-Control: Ensure that the SNS team delivers high-quality artwork and workmanship that fits the brief and brand through objective and constructive mentorship
Ideation: Coordinate plans and directions on content ideation for monthly content and seasonal events along with copy-based SNS member/s
Crafting: Organize and coordinate crafting and production of art-based requirements: from monthly SNS, ad-hoc / impromptu trendjacks, to SNS event coverage requirements
Presentation: Co-organize presentation decks and co-present monthly SNS content to Creative Heads, Accounts Team, and eventually to clients
Coordination: Plan and coordinate along with copy-based SNS creative member/s, Strategy, Digital Media, and Accounts Team for crafting, production, and postingTimelines
Campaigns Alignment: Plan and coordinate with Creative Heads and Campaigns Team on upcoming and on-going brand campaigns. Join campaign briefings by client.
Learn team members personalities, strengths, points of improvement. Harness their individual strengths and mentor on points to improvement to further elevate the teams creative output
Attend to work-related concerns and needs of art-based members if needed

F. Workmanship

Maximizes the company's hybrid work setup
Delivers within agreed upon deadlines
Successfully manages multiple projects simultaneously.
Displays unyielding passion, dedication, and ownership for the work from start to finish
Collaborates with and motivate other the team in improving his/her designs and the designs of others
Transparent to the team and creative heads regarding his/her work status.
Maintains open communication with the team during working hours and beyond when necessary

G. Equipment and File Keeping

Safekeep and maintain hardware assigned to him/her in the best working condition possible
Properly organize and turnover work files across suppliers and team members - both online and physically.

Qualifications:

Has at least 3 years creative agency experience
Proficient in Adobe Photoshop, Illustrator, After Effects, Premier, and mobile in-app editing tools
Up-to-date on current digital and social media trends

Job Types: Full-time, Permanent

Benefits:

Senior Art Director

Sr. Art Director