Digital Marketing Coordinator

Position Summary

Equity Medical is seeking a highly organized Digital Marketing & Patient Recruitment Specialist to support the execution of marketing campaigns for clinical research studies across multiple U.S. locations.

This role will work closely with the Director of Marketing & Patient Recruitment and will be responsible for coordinating advertising approvals, launching and maintaining digital advertising campaigns, and supporting the operational execution of patient recruitment initiatives.

The ideal candidate is detail-oriented, comfortable working across multiple projects simultaneously, and experienced with Meta advertising and digital marketing operations.

Responsibilities

Build, launch, and maintain paid advertising campaigns across Meta/Facebook and Instagram.

Implement campaign strategies, budgets, targeting, creative, and messaging provided by the Director of Marketing & Patient Recruitment.

Coordinate submission of advertising materials for sponsor and IRB approval.

Track advertising materials through the review and approval process.

Maintain organized records of submitted, approved, revised, and retired advertising materials.

Ensure only currently approved materials are used in patient recruitment campaigns.

Coordinate revisions with the internal marketing team when sponsor or IRB changes are requested.

Perform campaign QA before launch, including targeting, budgets, URLs, forms, tracking, and creative.

Monitor active campaigns for delivery issues, rejected ads, broken links, incorrect lead routing, or other operational problems.

Assist with routine campaign optimizations under the direction of the Director of Marketing & Patient Recruitment.

Build and update Meta lead forms.

Assist with landing-page updates and campaign tracking.

Verify that leads are flowing correctly into Salesforce and appropriate recruitment workflows.

Maintain campaign naming conventions and organized advertising accounts.

Compile recurring campaign performance data and reports.

Assist with launching new studies across multiple markets.

Maintain trackers for active studies, campaign status, approvals, budgets, and recruitment materials.

Support additional digital marketing and patient recruitment initiatives as needed.

Preferred Qualifications

2+ years of experience in digital marketing or paid social advertising.

Hands-on experience with Meta Ads Manager.

Strong organizational and project-management skills.

Excellent written English.

High attention to detail.

Comfortable working with spreadsheets, project trackers, and CRM systems.

Ability to manage multiple campaigns and deadlines simultaneously.

Experience working remotely with a U.S.-based team.

Experience with healthcare, clinical research, pharmaceutical marketing, or regulated advertising is a plus but not required.

Experience with Salesforce is a plus.