Why join us

We're a global tech company, just not the kind you're picturing. Our almost 1,000-person team builds tools that make work better for the three billion frontline workers who keep the world moving. We've got big tech scale, without the sign-off layers or corporate theatre. Every permanent team member gets equity, so when we grow, you do too. This next chapter is about scaling smart, powered by AI, a clear vision and real ownership. Big tech impact, without the big tech ick.

The Role

Organic search is evolving fast. AI tools are reshaping how information is discovered, and being visible in those results takes a different approach to traditional SEO. This role will own organic performance end-to-end, ensuring the website is well optimised to surface across every organic touchpoint. You'll also be responsible for maximising digital visibility and running experiments to find what moves the needle.

Key Responsibilities

Run week-on-week on-page analysis and optimisations across our highest-priority pages. Identify and implement changes that improve rankings, traffic and conversions.
Design, run and analyse conversion rate optimisation (CRO) experiments from ideation through to results, using what you learn to shape the next round of testing.
Research and build new intent-led pages and use cases, taking opportunities from keyword research all the way through to published.
Grow SafetyCulture's presence in AI-powered search by building and optimising content that gets cited in large language model (LLM) results.
Keep the site healthy by proactively catching indexation, crawlability and 404 issues and driving them to resolution with the web team.
Produce weekly performance reports and ad hoc deep-dives that translate complex data into clear, actionable insights for both technical and non-technical stakeholders.
Champion SEO best practice across content and outreach teams, maintaining documentation and proactively sharing learnings that improve output across the site.
Drive cross-functional SEO projects from brief to delivery, coordinating across content, web and marketing teams and keeping momentum without direct authority.

Required Skills & Experience

Brings senior-level SEO expertise, with a track record of owning on-page optimisation at scale across a high-volume site — typically built over 2–3 years in a senior role.

Technical Skills

Demonstrated ability to prioritise across competing workstreams and make independent decisions on what to test, fix or build next.
Proven track record of running on-page SEO optimisations at scale on a high-volume site, with a clear ability to prioritise what moves the needle.
Strong keyword research skills with the ability to identify intent-led opportunities and match them to the right page types and content formats
Hands-on experience with CRO, including hypothesis development, test setup and results analysis.
Solid technical SEO foundations across crawlability, site architecture, canonicalisation, indexation, sitemaps and structured data, with enough depth to diagnose issues and communicate effectively with developers.
Proficient with Google Search Console, Ahrefs and Screaming Frog; comfortable building reports and working with data in Google Sheets.
Experience working in Contentful or a comparable CMS, with the ability to publish and update pages without developer support.
Able to write and publish SEO-optimised content independently across a range of page types and formats.

Behavioural skills

Spots problems and opportunities before being asked and acts on them.
Turns complex performance data into a clear story and recommendation for both technical and non-technical audiences.
Works effectively across content, engineering and marketing teams, and is able to move things forward without direct authority.
Adapts quickly as search evolves, whether that's algorithm updates, new formats or shifts in AI search behaviour.
Organised and methodical with the ability to keep multiple workstreams, experiments and projects moving at once.
Documents learnings and shares them so the whole team improves.

AI skills

Uses AI tools, like Claude, to accelerate content drafting, iteration and optimisation workflows, with practical experience applying them to real SEO tasks.
Builds and uses AI workflows and agents to reduce manual work, automate repetitive analysis and scale output without scaling effort.
Understands how large language models (LLMs) surface and cite content, and uses that to inform on-page and content decisions that build share of voice in tools like ChatGPT and Perplexity.

Success looks like

Website health score (Ahrefs) sits at 95 or above, with indexation and crawl issues caught and resolved quickly
AI citation share of voice grows quarter-on-quarter, backed by a clear and documented strategy
CRO experiments run on a steady cadence, informed by previous results and contributing to measurable improvements in non-brand conversion rate
New intent-led pages are published consistently and are driving organic keyword growth
Weekly and ad hoc analysis lands on time with insights the team can act on
Organic search contributes measurably to non-brand pipeline growth, with clear attribution from keyword to conversion.

Key stakeholders the role works with

Global Marketing Team, Digital Acquisition, Organic Growth Team

We're committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we've built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .

Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you

You can find out more about life at SafetyCulture via Youtube , Twitter , Instagram and LinkedIn.

To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.

Senior Growth SEO Specialist