Job Summary

The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives.

Accountabilities

CDM Analyst support will cover three MAIN responsibilities but not limited to:

Data Process Management

Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects
Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed
Deliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowed

Data Governance

Adherence to various global data privacy laws and standards to ensure data integrity at all times
Develop local policies in adherence to regional/BU policies
Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on
Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on
Initiate and present reports to summarize activities on data analysis

Marketing Data List Extractions & Segmentation

Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks
Handle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)
Design reports and queries for campaign marketing channels
Refreshing lists for campaign activity as and when required
Demonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriate
Work with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)
Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed
Provide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raised
Align yourself to the business priorities as and when they change

Hard / Technical / Soft Skills / Complementary Skills

Intermediate skills on MS Office, Expert with Microsoft Excel
Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools
Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques
General knowledge on GDPR and other data privacy laws globally
Keen attention to detail
Strong analytical capabilities
Excellent presentation skills
Proven stakeholder management
Excellent communication skills
Proven time and project management skills
Impeccable work ethics
Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Other Qualifications/Requirements

Bachelor's degree holder
At least 3 years of relevant experience
Experience dealing with various stakeholders in a global perspective

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Customer Data Management Analyst II