Market Development Representative

15-20K [Monthly]

Bachelor1-3 Yrs ExpFull-time

Selling skills promote the product
Responsible for delivering the secondary sales objectives of his assigned territory.
Responsible for communicating FAB (feature, advantage, benefit) of products/technology to farmer end users and other stakeholders to create demand from farmer end users.
Responsible for implementing sales and marketing programs to ensure product grounding and market share.
Responsible for increasing profitability by creating a market for all products with an emphasis on Biologicals and Premier products.

Specific Duties And Responsibilities

Create demand from farmer end users to ensure product liquidation/grounding (POG) and market share
Communicates FAB and value of product/technology to farmers and other stakeholders to create demand from farmers.
Ensures achievement of secondary sales and growth objectives on a monthly, quarterly, semi-annual &/or annual basis.
Organizes and establishes appropriate field activities to promote Biostadt products through :
Commercial Demo Plot – Average of 10 demos per month including cooperator selection, demo establishment, data collection, result and analysis, and utilization on promotion.
Farmer's field day link to commercial demo plot: develops message and talking points, arranges and establishes field day, gets commitment from participants. MDR will be making at least 20 BLO/ Financers visits per month.
Farmer's meeting: Average 8 farmer meetings per month: develops message and talking points, arranges and establishes meetings, gets commitment from participants.
Other farmer's education program: develops a necessary program, arranges and establishes a program, and gets commitment from participants.
Builds and establishes effective relationships with financiers and dealers to ensure timely product availability at the farmer's level.
Manages dealers/financiers/big landowners orders, delivery, and inventory to ensure sales target achievement.
Regularly prepares and submits secondary sales data reports.
Reviews actual sales vs. target every month and applies corrective actions.
Implements and monitors financier/dealer incentive program to ensure market competitiveness and to secure volume and POG and thereby ensure volume commitment.
Ensures product liquidation monitoring and takes corrective action when necessary.
Product positioning at an appropriate seasonal time at the Distributor/Dealer level.
Recommends New Dealers/New Accounts to expand and tap the full potential of existing markets and expand into new markets (with proper credibility investigation and background check).
Visits dealers, and farmers.
Reviews sales promotional activities & takes corrective actions to liquidate the stocks at an appropriate seasonal time.
Secondary sales & product liquidation monitoring.
Product positioning at an appropriate seasonal time at the dealer level.

Forecasting

Prepares monthly, quarterly, and annual secondary sales forecasts.
In charge of sales forecast activity in his area of coverage (crop-wise, territory-wise, month-wise & area-wise).
Prepares accomplishment reports, and travel expense summaries on a semi-monthly basis.
Plans for caravans, demonstrations, and farmer's meetings depending on the area's needs.
Submits target vs. achievement report monthly to TSE.
Graduate of Bachelor of Science in Agricultural
With 0- 1 year of experience in the agrochemical industry
Strong Technical working knowledge
Area to be assigned: Laguna, Visyas, Bukidnon, Valencia, Benguet, South Cotabato

Market Development Representative ( Field Technician)