About Living In a Bubble

Living in a Bubble (LIAB) is a premium, fast-growing DTC brand building thoughtfully designed campervan and RV accessories for a global community of van-lifers and adventurers. We sell through our own Shopify store and Amazon across Australia, the United States, Canada, and Germany.

We're a small, senior, fully distributed team with a builder culture: we value judgment over hours and ownership over supervision. Our customers make considered, high-intent purchases — so our store rewards rigour and sharp thinking, not experimentation for its own sake.

The Role

We're hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer.

This is a hands-on-strategy role for an autonomous operator. You'll set the roadmap, make the sequencing calls, and run the program without day-to-day management. We want the person who brings the discipline — not one who waits to be told what to test next.

One honest framing before you apply: we sell premium, high-consideration products, so our conversion rates run structurally lower than the general-ecommerce average — and that's expected, not a problem to be embarrassed about. We measure success against our own trailing baseline, and we value correct, well-powered test calls (including honest inconclusive results) over a high count of shipped tests.

What You'll Do

Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting
Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land
Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required
Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline
Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations
Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction

What Success Looks Like

Week 1: establish our true trailing-90-day baseline across the funnel — this is your first deliverable and the yardstick everything else is measured against
By Month 6: a measured, statistically validated relative lift in conversion rate over that agreed baseline, reported on a trailing basis so no single month decides it
Cart-add and checkout: measurable improvement toward benchmark on priority product and collection pages, and on checkout completion, each validated before rollout
A working testing engine: a documented pipeline running one purchase-level CVR test at a time (typically 4-8 weeks each, given our traffic) plus one to two faster upper-funnel tests per month — each with a pre-registered hypothesis, a sample-size/MDE calculation, and a significance-stated call

Hours & Work Arrangement

The work is front-loaded. Early on we need more hours to diagnose what's underperforming and capture quick wins; as the program matures it moves to a lighter, consultancy cadence.

Month 1 — Audit & Quick Wins: 15-20 hrs/week. Full data and GA4 review, funnel and checkout drop-off diagnosis, quick-win briefs to the developer, 90-day roadmap build, baseline locked
Months 2-4 — Ramp-up: 10-15 hrs/week. Test design and QA, weekly developer briefings, results analysis, monthly CVR/AOV/ROI reporting, roadmap refresh
Month 5 onward — Ongoing consultancy: 8-12 hrs/week. Maintain the test backlog, protect statistical rigour, periodic re-audits, and knowledge transfer

Remote and async-first. Some overlap with Asia-Pacific business hours for reviews and briefings is helpful, but you won't need to be online all day. This is a non-exclusive contract — we assume a senior operator brings other work, and we respect it, provided LIAB gets your full focus during agreed hours.

Requirements

:5 years in ecommerce conversion optimisation or growth strategy, with direct, verifiable experience scaling Shopify or Shopify Plus stores
A proven, quantified track record — you can point to specific before/after CVR and AOV numbers from past engagements, not just activity descriptions
Fluency in GA4, Shopify Analytics, a heatmap/session-replay tool (Hotjar, Microsoft Clarity, or similar), and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert, or similar)
Working command of statistical testing fundamentals — sample sizing, minimum detectable effect, and run-time discipline
Comfortable directing a developer with strong technical literacy
Excellent written English — your briefs go straight to a non-CRO developer and must be actionable with zero ambiguity
Able to operate autonomously against KPIs and set your own roadmap; this role is not closely managed day to day

Nice to Have

Direct DTC physical-goods experience
Automotive, vehicle-accessory, or fitment-driven catalogue experience — a strong plus given our product range
Some overlap with Asia-Pacific business hours for reviews and briefings is helpful

Conversion Rate Optimization Specialist- Contract - Remote