The Digital Channel Manager is responsible for delivering digital volume goals for Personal Loans, Credit Cards, and/or SIP Loans. The role drives competitive and relevant digital sales strategies and campaigns, manages the entire digital funnel from strategy to back-end fulfillment, and ensures effective budget and CPA/CPV management. This position plays a critical role in enabling digital bookings, optimizing platform performance, and supporting revenue growth through data-driven initiatives.

Responsibilities

Drives digital volume goals of Personal Loans, Credit Cards, and/or SIP Loans
Develops and implements competitive and relevant digital sales strategies and campaigns
Delivers digital journeys, solutions, and platforms that enable loan and card bookings digitally
Monitors and adjusts platform and media performance to grow bookings and reduce costs
Implements and measures campaigns to maximize digital channel acquisition
Manages funnel performance using a data-first approach and addresses fall-out points to increase booking volume
Supervises projects and campaigns, monitoring performance through MIS reports
Organizes and manages the team to achieve optimum performance, including hiring, promotions, and job rotations
Discusses development needs of team members and ensures delivery of goals and campaign performance
Collaborates with other divisions and departments to plan and implement sales programs
Manages resources, budget, and personnel effectively to deliver maximum results
Ensures compliance with regulations and business policies

Qualifications

Bachelor's Degree in Business Administration, Marketing, IT, or Communications
At least 4 years of experience in a managerial role
Experience in financial institutions and sales is a plus
Knowledge in digital metrics, financial acumen, sales, marketing, data analytics, campaign performance monitoring, account management, project/campaign management, financial projections, competitive analysis, and strategic planning
Strong leadership, strategic thinking, analytical, and people management skills
Proficiency in project/campaign management, communication, negotiation, and media/creative tools
Attributes include being results-oriented, resilient, adaptable, articulate, creative, and open to new learning

DIGITAL MARKETING AND CHANNEL MANAGER