About the Role

We are looking for a proactive and commercially minded Brand & Product Marketing Assistant Manager to drive brand positioning and go-to-market strategies for assigned product categories.

You will work closely with Product Management, Sales, Retail, Digital Marketing and regional/HQ teams to execute integrated campaigns, strengthen brand presence and improve marketing performance.

We are looking for someone who can take ownership, think strategically and execute independently in a fast-paced, cross-functional environment.

Responsibilities

Own end-to-end go-to-market planning and campaign execution for assigned product categories.
Strengthen and safeguard ASUS and sub-brand positioning across marketing touchpoints.
Develop marketing strategies based on product positioning, target audiences, market opportunities and business priorities.
Work closely with Product, Sales, Retail, Digital Marketing and HQ teams to ensure effective GTM execution.
Conduct market, consumer and competitor analysis and translate insights into actionable strategies.
Manage assigned marketing budgets and ensure effective utilization of marketing funds.
Coordinate the development and localization of campaign and content assets while maintaining brand consistency.
Track campaign performance, analyse results and recommend improvements to strengthen ROI and marketing effectiveness.
Manage multiple projects independently and ensure timely delivery.

Requirements

Bachelor's Degree in Marketing, Mass Communications, Business or a related field.
Around 4–5 years of relevant experience in Brand Marketing, Product Marketing, Consumer Marketing or a related role.
Good understanding of brand management, GTM strategy and integrated marketing campaigns.
Experience in marketing budget planning and management.
Good understanding of retail, digital, social media and e-commerce marketing.
Strong analytical, commercial and problem-solving skills.
Strong project-management and cross-functional coordination skills.
Able to work independently, take ownership and manage multiple priorities with minimal supervision.
Good communication and stakeholder-management skills.
Good command of English and Bahasa Malaysia. Mandarin will be an added advantage.
Strong interest in technology, AI, PCs, laptops, gaming or consumer electronics will be an advantage.

What You Will Gain

End-to-end exposure to brand building and product GTM strategy.
Experience managing integrated campaigns across retail, digital, social and e-commerce channels.
Opportunities to work closely with local and regional/global stakeholders.
Greater ownership of marketing strategy, budgets and campaign performance.

Assistant Manager, Brand & Product Marketing