About The Client

Our client is Australia's largest independent electrical wholesaler. Proudly 100% Australian, family-owned and independent since 1928, our client has built a strong reputation for reliability, service excellence, and long-term partnerships across the electrical industry.

About Teamified

Teamified is a talent partner helping companies build exceptional remote teams across IT, software, product, and digital innovation. We collaborate with leading enterprises and fast-scaling tech businesses worldwide to help them access world class talent and accelerate growth. With operations across the globe our mission is to make building high performing global teams simple, fast, and cost-effective. Teamified has hundreds of clients with more than 200 engineers, testers, product managers, designers, and technology experts delivering impactful solutions every day.

Job Summary:

We're seeking a passionate Senior Creative Lead to serve as a dedicated creative capability for our client, supporting and delivering their design requirements as an offshore resource available during AEST business hours. In this role, you'll take ownership of creative output across every department and touchpoint, ensuring a consistent, professional and commercially effective brand presence for our client's customers, suppliers, employees and community, while improving creative turnaround, reducing agency reliance and providing scalable design support across brand, campaigns, local area marketing, digital content and print collateral.

Responsibilities:

Brand Management

Maintain and evolve the Middy's brand identity across all channels
Ensure brand consistency across branches, suppliers, events, campaigns and corporate communications.
Develop and maintain brand guidelines, standards and asset libraries
Act as the brand guardian for Middy's, Omega Power, M Collection and associated white label offers

Campaign Creative Development

Offer lead creative direction for national campaigns, promotions and key business initiatives
Translate commercial objectives into effective creative concepts
Develop campaign toolkits for branches and suppliers
Develop creative assets and campaign materials across the Middy's and Omega Power brands, including white label offers such as M Collection
Partner with marketing teams to deliver campaigns on time and budget

Local Area Marketing

Create scalable templates for branches and regions
Support branch openings, trade nights, sponsorships, local promotions and recruitment activities
Ensure all local marketing aligns with national brand standards

Digital Design & Content

Develop assets for website, myAccount, EDMs, social media, digital advertising and internal communications
Support digital teams with customer-facing creative and UX improvements
Build and support branded email communications, including EDM layouts, campaign emails, supplier-funded promotions, customer updates and internal announcements
Develop digital design assets for in-branch TV screens and other in-store digital display formats
Some moving image/animation (motion design) capability valued for digital and in-branch content

Print & Production

Design and manage catalogues, flyers, POS, signage, merchandise, events and corporate collateral
Manage external printers and production suppliers
Must be able to prepare finished, print-ready files for traditional print production (not just digital deliverables)

Template & Asset Management

Maintain editable templates across PowerPoint, Word, Canva, Adobe and Microsoft 365 platforms
Drive efficiency through reusable creative assets and design systems
Develop and adapt creative assets for all departments across the business, including internal presentations, operational communications, HR materials, training resources, sales support and customer-facing collateral
Working knowledge of Jira and Confluence (Atlassian suite) for job/workflow management is highly regarded
Comfort using AI tools to speed up creative and marketing workflows

Stakeholder Management

Act as a dedicated offshore creative support resource for the business, accessible during AEST business hours via Microsoft Teams
Partner with Product, Digital, HR, Merchandising and Regional teams
Work collaboratively with internal stakeholders through Teams calls, chat, file sharing and structured creative briefs

Key Deliverables

National brand consistency
Consistent creative execution across Middy's, Omega Power, M Collection and related white label offers
Lead creative direction and high-quality campaign assets delivered on time
Comprehensive local area marketing template library
Effective digital and print creative assets
Reduced agency reliance and improved creative efficiency.

Requirements:

5-7+ years in graphic design, creative leadership or brand management
Advanced Adobe Creative Cloud skills (expert level)
Experience across print and digital channels
Strong stakeholder management and project management capability
Experience in retail, wholesale or B2B environments is desirable
Strong catalogue and retail marketing background
Strong EDM (email marketing/design) experience
Website and digital campaign asset design experience
Canva and PowerPoint capability
Portfolio required, demonstrating retail, trade, or B2B creative work
Excellent written English and strong self-editing ability - must draft and proofread own work to a high standard. High attention to detail is a non-negotiable requirement
Microsoft Teams proficiency - team runs on Teams for chat, ideation, and workload/task tracking

Key Success Measures:

Brand compliance and consistency
Stakeholder satisfaction
Template adoption by branches
Campaign delivery performance
Contribution to customer engagement and commercial outcomes

Benefits:

Flexibility in work hours and location, with a focus on managing energy rather than time
Access to online learning platforms and a budget for professional development
A collaborative, no-silos environment, encouraging learning and growth across teams
A dynamic social culture with team lunches, social events, and opportunities for creative input
Health insurance
Leave Benefits
13th Month Salary

If you possess the required skills and are eager to contribute to our team's success, we encourage you to apply for this exciting opportunity. Apply now!

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