BGC, Taguig | On-site | Mon–Friday

Role Overview

The Category Development Manager is responsible for driving category growth through strategic planning, performance analysis, innovation management, and cross-functional collaboration. The role leads category direction, oversees commercial initiatives, manages category profitability, and ensures successful execution of New Product Launches (NPLs) aligned with overall business objectives.

Key Responsibilities

Category Strategy & Business Management

Develop and lead the strategic direction of the assigned category
Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) initiatives
Conduct regular category reviews to assess business performance, market trends, and competitive dynamics
Identify growth opportunities and diagnose category performance gaps
Prioritize key commercial levers and initiatives to achieve category targets
Manage category P&L to deliver financial and growth objectives
Partner closely with Revenue Growth Management (RGM) teams on pricing and pack architecture strategies
Track New Product Launch (NPL) performance and evaluate impact on category health
Build business cases for innovation projects and exploratory initiatives
Champion breakthrough ideas and growth-focused initiatives

Cross-Functional Collaboration & Governance

Represent category strategies and priorities in leadership discussions and planning forums
Collaborate with Marketing, Sales, Finance, Supply Chain, and Operations teams to ensure alignment
Facilitate regular category touchpoints and governance routines across support functions
Influence senior leadership teams to secure support for category initiatives and investments
Align local category priorities with regional or organizational strategies
Ensure timely execution and monitoring of category plans and initiatives

New Product Launch (NPL) Management

Lead end-to-end planning and execution of New Product Launches
Develop launch volume projections and endorsement plans
Coordinate with stakeholders on key visuals (KV), artwork briefs, and packaging requirements
Manage POSM development, approvals, and launch readiness activities
Create sell-in decks, product stories, and sales toolkits for commercial teams
Develop sampling, employee engagement, and activation strategies
Ensure launch supportability including production timelines, raw materials, packaging materials, and deployment planning
Coordinate system readiness and stakeholder alignment for successful launch execution
Partner with channel teams to ensure aligned below-the-line (BTL) support for launches

Qualifications

Bachelor's Degree in Marketing, Business Management, Economics, or related field
At least 5–8 years of experience in Category Management, Brand Management, Trade Marketing, or Commercial Strategy
Strong background in category planning, innovation management, and product launches
Experience managing category P&L and commercial performance
Strong analytical, strategic thinking, and stakeholder management skills
Excellent communication and presentation skills
Proficient in data analysis, business planning, and cross-functional project management