The role is responsible for defining and leading the overall E‑ Commerce strategy of UNIQLO Philippines, driving sustainable and profitable online business growth. This role oversees all aspects of the E‑Commerce function—including business planning, merchandising, digital marketing, content strategy, platform management, customer experience, and operations—while working closely with cross functional teams and global headquarters.

The position plays a critical role in accelerating sales growth, strengthening brand presence, improving customer experience, and ensuring seamless online to offline (O2O) integration in line with UNIQLO's LifeWear philosophy and business objectives.

This position shall be responsible for:

E‑Commerce Strategy & Business Leadership

Define and execute the short‑ and long‑term E‑Commerce strategy aligned with FRPH and Global business direction
Drive E‑Commerce growth as a core business pillar alongside Store Operations
Identify new business opportunities, O2O initiatives, and digital innovations to expand market share

Merchandising & Assortment Strategy

Lead product assortment planning, inventory strategy, and allocation for the online channel
Ensure strong coordination with Merchandising, Supply Chain, and Inventory teams to optimize stock availability and sell‑through
Monitor weekly and monthly sales performance by SKU, category, and campaign, and implement corrective actions as needed

Digital Marketing, Content & Customer Acquisition

Oversee digital marketing strategies including paid media, CRM, promotions, campaigns, and loyalty initiatives
Lead content strategy, storytelling, and online merchandising to clearly communicate product value and LifeWear concepts
Drive customer acquisition, conversion, retention, and lifetime value initiatives through data‑driven insights

Platform and Experience

Oversee management and optimization of E‑Commerce platforms, website functionality, and analytics tools
Champion end‑to‑end online customer experience, from browsing to fulfillment and after‑sales service
Partner with Customer Service and Operations teams to address customer feedback and improve satisfaction scores
Ensure alignment between online and offline experiences to support seamless O2O journeys
Build, lead, and develop a high performing E‑Commerce team
Set clear goals, KPIs, and development plans aligned with business priorities

QUALIFICATIONS

Bachelor's degree in Business, Marketing, E‑Commerce, or related field; Master's degree preferred
With solid 8 to 10 years experience in E‑Commerce, Digital Business, or related fields, in a leadership role
Proven track record in scaling E‑Commerce businesses in retail, fashion, or consumer goods with Merchant and Marketer mindset to drive business and profit
Strong data analytics, commercial judgment, and decision‑making skills
Excellent leadership, stakeholder management, and communication skills
Experience to build a team and educate the team members.
Capability to lead a team and involve different stakeholders to get things done

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Ecommerce Manager Head