Discover your 100% YOU with MicroSourcing!

Position: Marketing Automation Specialist - Marketo (B2B)

Work setup & shift: WFH | Day Shift

Why join MicroSourcing

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one (plus one or more dependents), paid time off with cash conversion, group life insurance, and performance bonuses.
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Benefit from flexible work arrangements that help you balance work and life.
Career Growth: Take advantage of continuous learning and career advancement opportunities.
Inclusive Teamwork: Join a team that celebrates diversity and fosters an inclusive culture.

Your Role

Job Responsibilities

Describe the job role and the day to day tasks involved.

Marketo/Salesforce Sync Ownership

Act as the primary owner of all Marketo-to-Salesforce sync processes.
Monitor, investigate, and resolve sync errors in real time to ensure accurate and timely data flow.
Partner closely with Sales Ops to identify root causes and implement long-term automation or structural fixes.
Maintain documentation of field mapping, sync rules, workflows, and integration dependencies.

Data Hygiene & Database Quality

Identify unqualified, spam, or invalid leads using automated filters, bot detection, behavioral indicators, or enrichment rules.
Develop and maintain processes to remove, quarantine, or flag poor-quality data.
Own segmentation logic, data normalization, deduplication workflows, and list quality control.
Enforce GDPR/CCPA compliance, opt-in tracking standards, and best practices for email deliverability.

Reporting, Analytics & Insights

Build and optimize Marketo reports to monitor database quality, list growth, email engagement, deliverability, and unsubscribe trends.
Produce insights on lead qualification, spam trends,

lifecycle progression, and campaign influence.

Partner with GTM teams to define and track meaningful KPIs that reflect both performance and data health.
Provide recommendations based on analytics to reduce noise in the funnel and improve Sales efficiency.

Documentation & System Governance

Document Marketo architecture, including program templates, scoring models, lifecycle flows, and operational processes.
Create internal playbooks so that Marketing teams understand how programs are structured and how data moves through the system.
Maintain a version-controlled repository of SOPs for troubleshooting, campaign QA, and new program deployment.

General Responsibilities

Execute scalable automation frameworks across nurtures, events, webinars, and lifecycle programs.
Partner with cross-functional teams to launch measurable campaigns.
Troubleshoot technical issues across the Martech ecosystem and maintain integration reliability.

Qualifications

Describe the qualifications the staff must have in terms of skills and capabilities

Deep technical expertise with Marketo; Marketo certification preferred.
Strong knowledge of Salesforce data structure, architecture, and sync behavior.
Advanced skills in campaign logic, segmentation, lifecycle design, and automation frameworks.
Strong analytical ability to interpret funnel metrics, build dashboards, define KPIs, and recommend performance-driving actions.
Ability to work cross-functionally and manage priorities in a fast-paced, high-growth SaaS company.
Familiarity with AI tools (e.g., GPT-based systems) to

improve workflows, data management, and marketing automation efficiency.

Strong attention to detail and a proactive, problem-solving mindset.

Competencies/Personality Traits

Highly analytical and data-driven

Technically strong and comfortable troubleshooting

Proactive, solutions-oriented, and self-directed
Extremely detail-oriented with high standards for data hygiene
Strong communicator and collaborator
Adaptable to shifting priorities and a rapidly evolving environment
Strategic thinker with the ability to build scalable systems

Prior Experience

Describe the prior working experience a candidate should have.

3–5+ years in B2B Marketing Operations or related function, ideally in a SaaS or high-growth technology company.
Hands-on experience owning a Marketo instance end-to-end.
Experience managing Martech integrations (Salesforce, ZoomInfo, webinar tools, analytics platforms).
Experience with data governance, database management, lead scoring, attribution modeling, and funnel measurement.
Nice-to-have experience with tools such as Zapier, BrightTalk, N8N, and Navattic.
Experience with APIs, field mapping, or acting as a systems architect is a plus.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our Commitment to 100% YOU

MicroSourcing believes that our strength lies in the diversity and talent of our people. We foster an inclusive culture that embraces all races, genders, ethnicities, abilities, and backgrounds. We provide space for different perspectives and offer opportunities for everyone to thrive.

At MicroSourcing, equality isn't just a slogan—it's our way of life. We don't just accept your unique, authentic self—we celebrate it and value every contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/